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The redesigned 2019 Mazda3 moves way upscale

Mazda didn't lie — the 2019 Mazda3 is a gently reworked production version of the Kai concept shown at last year's Tokyo Auto Show. In hatchback and sedan forms, you'll still quickly peg this a Mazda3. The dimensions barely change: The wheelbase grows by an inch, but the hatchback width and length carry over, while height decreases by an inch; the sedan is the same width but 3.2 inches longer and 0.7 inches lower. Nevertheless, the look and details have evolved throughout, yielding a much more potent and piercing hatchback, and a more sophisticated, accomplished sedan. Instead of using hard shoulder and swage lines to "draw" contour onto a flat profile, Mazda designed a car with contours that create real shoulders and hips. Shedding the illusion of surface depth for reality redefines the look and presence of the Mazda3. The new model erases the hash of lines and embossed panels in back of the current car so that the S-curved hatch has only its shutline for framing. After that, the highlights enhance the theme. On either side of the larger grille, single-lens headlamps get new accents; instead of a just plain silver bar, streaks of amber turn signals decorate the more dimensional units. The contoured taillamp housing holds highly structured, highly embellished twin circles that probably look even more sinister at night. On the sedan, those naughty taillights are surrounded by a refined rear valance with a more angled, muscular lip along the trailing edge. It's the same inside, a design based on results of Mazda's in-depth studies of human mechanics. The flatter instrument panel stresses clean lines along the horizontal. Trimmer steering wheel spokes with silver buttons line up with the central span across the dash housing the climate control buttons and vents. The new shift panel sits higher and more forward, making it easier for the driver to move a hand from the steering wheel to the lever. To raise perceived luxury, the center tunnel trim is a clear layer laid over a laser-engraved black layer, said to produce a "look of deep transparency," and similar to the effect found on the new BMW X5 and X7. The cupholders are now in front of the shifters, and the armrest is longer. There's no mention of that digital gauge cluster that leaked earlier this year, though. Buyers who opt for fabric will get a new "Greige" hue, a mix of gray and beige. Mazda designed a new leather grain with creases of varying depths and shapes depending on where it's placed.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Hyundai, Mazda and Ford offering support to victims of Colorado flooding

Hyundai, Mazda and Ford have initiated programs to aid victims of the recent floods across Colorado. Hyundai is stepping in to give help directly to drivers, offering those with flood-damaged vehicles a $750 credit on a new Hyundai. "At this stressful time, the last thing flood victims should be concerned with is how they are going to replace their water-damaged or destroyed vehicles," Dave Zuchowski, executive vice president of Hyundai's American sales, said.
The Hyundai program will run from September 18 through the end of October, and will cover all citizens in counties declared disaster areas by FEMA. Residents will need to provide proof of residency and a letter from their insurance company describing the damage to their vehicle.
Mazda, on Friday, announced that it'd be donating $25,000 to the American Red Cross and a further $15,000 to the Humane Society of Boulder Valley, in the name of disaster relief. Mazda's President and CEO, Jim O'Sullivan, said, "The flooding across the states of Colorado, Texas and New Mexico has been absolutely devastating for not only the people living there but their four-legged loved ones as well. Mazda hopes that those in need can get the help they deserve through such great organizations as American Red Cross and Humane Society of Boulder Valley."