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2016 Mazda CX-9 First Drive

Automotive enthusiasts tend to obsess over spec sheets. How else could we know which cars and trucks are the quickest in a straight line, hold the road with the greatest tenacity, or tow the biggest trailers? More succinctly, what ammunition would we have in the seemingly endless back-and-forth of Internet forums if it weren't for specifications? Mazda's engineers think they've found a better way. The 2016 CX-9 has less horsepower than its primary competitors. The only engine available is a turbocharged four-cylinder, hooked to a six-speed automatic. Drivers won't miss the 23 horsepower (or more, as we'll soon explain) lost in the changeover from 2015 to 2016, because Mazda applied its holistic Skyactiv approach to the largest vehicle it offers. That means less weight and, ultimately, more fun. Or so they say. Are they right? Yes. And no. Most of the time, in normal on-road driving conditions, the 2016 CX-9 is the most fun you can have with three rows. But the real-world tradeoff didn't go off completely without a hitch. Reasoning that real-world performance is more important than ultimate horsepower, Mazda specified a four-cylinder for its big, three-row SUV instead of a more traditional V6. Let's get those all-important specifications out of the way: All 2016 Mazda CX-9s are fitted with a 2.5-liter turbocharged four-cylinder with 250 horsepower and, impressively, 310 pound-feet of torque at just 2,000 rpm. Unless you decide to use 87 octane, in which case you'll be limited to 227 horsepower. Mazda doesn't think owners will actually notice the difference in power levels, so there's no Premium Fuel Recommended sticker on the back of the fuel door. Mazda utilized some clever turbo trickery to deliver a diesel-like torque curve from its gasoline-fueled engine, which makes the small-displacement powerplant feel lively at low engine speeds. The flipside is that the CX-9 runs out of breath as the needle swings across the upper reaches of the tach. While that simply wouldn't do for a sportscar like the MX-5, in the CX-9 it's not necessarily a deal breaker. One benefit to the downsized engine is that it doesn't guzzle fuel. The EPA rates the CX-9 at 22 miles per gallon in the city and 28 on the highway. Drop one mpg all around for the all-wheel-drive model. Those figures beat out all the CX-9's most natural competitors, including the Honda Pilot and Toyota Highlander. The turbo-four Ford Explorer matches the 28-mpg highway figure, but loses by three in the city.

Mazda RX-Vision GT3 concept slinks into Gran Turismo Sport next year

The World Final of the FIA World Tour in Gran Turismo Sport just went down in Monaco, and Mazda was there with a couple of big announcements. The first is that the Hiroshima-based automaker will become an official video game partner next year, 2020 also happening to be Mazda's centenary year. The second reveal was a sketch of the Mazda RX-Vision GT3 Concept, a GT3-class racer based on the RX-Vision Concept shown at the 2015 Tokyo Motor Show. Game creator Kazunori Yamauchi and Mazda's North American design chief Julien Mountousse wouldn't get into details, such as how close the final car would look to the drawing or whether there'd be a rotary engine under the hood. Yamauchi would only say Polyphony Digital is modeling the car right now, and Montousse added that designers wanted the Vision GT3 to be a car players really wanted to drive. As much of a looker as the race car is, it's clear some changes will be in order; the front fenders, roof, and rear wing are nearly on the same plane. The brunt of aero accessorizing happens down low, a massive front splitter leading to extended side sills with vertical planes, and what must be a massive rear diffuser with an even larger set of vertical planes. It's hard to tell by the drawing, but it looks like the rear wing supports angle out from the body to merge with the end plates. When the RX-Vision GT3 shows up to contest the 2020 FIA-certified championships in GT Sport, it will join the Atenza Gr.3 as Mazda's only GT3-class car in the game — the Atenza effectively a near copy of the Speed Source Mazda6 that raced in the U.S. Grand-Am series until a couple of season ago, but with four doors instead of two, and a gas engine instead of diesel. Mazda didn't qualify for the GT Sport Manufacturer's Cup this year, they'll be hoping their team can change that next year with the RX-Vision GT3 since, as Montousse said, "That car has all the Mazda spirit in it." There will be more coming from Mazda in GT Sport as well. Word is that the official partnership won't stop at a single new car, and Yamauchi remarked on the partnership, "I think we can keep our expectations high for next year." Fast forward to 17:50 in the video to see the sketch presented, or roll back a bit to 14:00 to listen to comments from Mazda global head of design Ikuo Maeda.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.