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2019 Mazda3 fuel economy announced for AWD, hatchback models

Although Mazda engineers gave us fuel economy numbers for one configuration of 2019 Mazda3 at the car's Los Angeles debut, there were still a few versions left out. Now Mazda has released the data for every body style, drivetrain and transmission configuration. That includes the all-new all-wheel-drive iteration, which we will have a full review of this week. Discerning these numbers is a tad tricky since there are three powertrain combinations for each 2019 Mazda3 bodystyle, and they all get slightly different fuel economy. We've listed the different combinations in a chart below: There are a few key takeaways, the first being that the sedan is always the most efficient version of the Mazda3, likely because of better aerodynamics compared to the hatchback. Second, all-wheel drive will cost you fuel economy due to the extra weight of the axles and differential, and the added drag on the engine. Third, the most efficient versions of each body have the same fuel economy numbers as the outgoing Mazda3. The manual transmission-equipped Mazda3 has actually improved fuel economy over the old version by 2 mpg on the highway, and 1 in combined driving. Also worth noting is that only one trim level of the sedan is available with cylinder deactivation and front-wheel drive, and that's the top-level Premium trim. Opting for all-wheel drive on any trim or body style will come with an engine with cylinder deactivation. The hatchback is also the only Mazda3 available with a manual transmission, and it's only offered on the front-drive version.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Toyota, Mazda form electric car technology venture

TOKYO — Toyota has established a new venture to develop electric vehicle technology with partner Mazda, seeking to catch up with rivals in an increasingly frenetic race to produce more battery-powered cars. Policymakers in key markets like China are pushing a shift to electric cars over the next two to three decades, while relatively new rival Tesla is gaining momentum and diesel cars are going through the fallout of the Volkswagen diesel scandal, pressuring traditional automakers to crank up plans for fully electric vehicles (EVs). At the same time, declining battery costs are enabling more power to be packed into cars, making an electric car future easier to imagine. Toyota said in a statement the new company will develop technology for a range of electric cars, including mini vehicles, passenger cars, SUVs and light trucks. Toyota will take a 90 percent stake in the joint venture, called EV Common Architecture Spirit Co Ltd, while Mazda and Denso Corp, Toyota's biggest supplier, will each take 5 percent. The plans build on a partnership announced in August when Japan's biggest automaker agreed to take a 5 percent stake in Mazda and two said they would jointly develop affordable electric vehicle technologies. Although Toyota is providing most of the financial firepower and existing EV know-how, Mazda's engineers have gained the admiration of the industry with breakthrough technologies such as its compression ignition engine announced last month. Shares in Mazda surged to end the day 3 percent higher, while those in Denso rose 1.8 percent. Toyota shares were flat. Both automakers are somewhat behind rivals, with neither having a fully electric passenger car on the market yet. After years of focusing on bringing hydrogen fuel cell vehicles to the market, Toyota last year set up a division to develop electric cars which is led by President Akio Toyoda, and said it plans to introduce EVs in China in the coming years. Toyota has also announced it will bring a game-changing solid-state EV battery to market by 2022. That division would continue as a separate entity from the new joint venture, a Toyota spokeswoman said, while adding that the two teams would co-operate on technology development. Mazda has an R&D budget a fraction of Toyota's, which has made it difficult to develop electric cars on its own. Even so, it has said it plans to launch EVs in 2020.