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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

R&T chases down a burglar in the million-mile Miata

Is the answer always Mazda Miata? We discussed this in passing on the Autoblog Podcast earlier this week, and most assuredly the answer is "no." For example, the little MX-5 would be a terrible people carrier, and it'd be useless off road. You can't really tow anything of substance with it, either. Still, if push came to shove, it's satisfying to know that the diminutive roadster could eke out a career as a chase vehicle for the police.
That fact was proven when Road & Track editor Chris Cantle did something that he himself recognizes as "stupid." Upon returning home, Cantle discovered a "twenty-something" actively burgling his home. The resulting story is easily one of the more entertaining episodes to come out of the 1990 MX-5's service to the team at R&T and, we're guessing, will be one of the highlights of the Million-Mile Miata challenge.
Be sure to head over to Road & Track for a full retelling of the chase from Cantle, as well as a follow-up on the saga.

Mazda boss says no to new-generation Mazda3 hot hatch

Mazda offered a hot, turbocharged version of the Mazda3 model during the car's first two generations, badging it either the MPS or the Mazdaspeed 3 depending on the market. The third generation car didn't get a hot-hatch variant, and now Mazda is saying there won't be one for the freshly revealed fourth-gen car, either. Mazda's new global boss, Akira Marumoto, told Australian motor journalists at the Los Angeles show that there won't be an MPS in the cards. As Drive quotes Marumoto: "Mazda is a small player, and if [you are asking whether] that segment has a high particular priority for Mazda, my answer would be no. Therefore we not planning for MPS in the future." Marumoto stated that Mazda would rather establish itself as a genuine premium carmaker comparable to its European rivals, stressing that this would be achievable through quality, comfort and refinement improvements in the existing lineup rather than expanding into other segments. As well as nixing the Mazda3 MPS, Marumoto also said that despite repeated queries, the function of the 2015 Tokyo Motor Show car RX Vision was to preview the evolution of the Kodo design language and not to herald the arrival of a new rotary sportscar. So, it's time to cue the Mazda Kills Rotary Sports Car Again headlines. Marumoto also told journalists that there won't be an EV sports car or a completely driverless car from Mazda either: He said he prefers the smell of gasoline to full electric power, and that Mazda will never build a car without a steering wheel. For Mazda, autonomous capabilities would serve to bring the car to a safe halt in the case of an incapacitated driver, instead of doing the driving. However — and there is a strong "however" — Mazda did tell us that the turbocharged 2.5-liter engine does fit into the new 3. Mazda representatives said that the header on the naturally aspirated version is big enough as it is, making it easy to shoehorn in the 250-horsepower turbo version without issue. They also said that the company is closely monitoring buyer demand, which originally led to the turbo being available on the Mazda6 and CX-5, along with justifying the introduction of all-wheel-drive in the new Mazda3. So: if there is a case for it, the turbo might come — just don't call it a Mazdaspeed 3, or view it as an overt hot hatch. But the shoe fits.