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2019 Mazda CX-9 improves its IIHS rating to Top Safety Pick +

The 2019 Mazda CX-9 three-row crossover has managed to improve its overall safety rating from the Insurance Institute for Highway Safety from an already respectable Top Safety Pick to the higher Top Safety Pick +. The area it needed to improve was in the headlight department, and now the crossover features a set of headlights that gets the highest "Good" rating, a prerequisite for the Top Safety Pick + award. The headlight improvement does have caveats. The top-rated headlights are only available on Signature and Grand Touring trims built after June 2019. Headlights on other trims and older models range from "Poor" to "Acceptable." All versions of the CX-9 have top scores in crash tests, though. Mazda's optional forward collision prevention system also earns full marks, stopping the crossover before hitting a car at speeds up to 25 mph. Child seat LATCH anchor access is rated as "Acceptable." Four other similarly sized and priced crossovers earn the Top Safety Pick + designation: the Hyundai Palisade, Hyundai Santa Fe, Subaru Ascent and Kia Telluride. And of those, only the Pallisade, Ascent and Telluride offer three rows of seating.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Will Mazda show the next Miata's chassis in NY?

Mazda is being very sneaky about what it is bringing to the New York Auto Show, and it might have something to do with the next-generation MX-5 Miata. Australian website Motoring.com.au spoke to a company insider who told it that at least the chassis for the roadster would debut in Manhattan. The rumor goes that the show will act as the kickoff for the PR campaign for the new model.
We contacted Mazda USA PR Director Jeremy Barnes to find out more, and he would neither confirm nor deny the rumor. "Just because you read it on the Internet doesn't mean you should repeat it," he said to Autoblog. That's not exactly an outright, No.
Supporting evidence that the new drop top might be appearing in the Big Apple includes Mazda's plan to celebrate the model's 25th anniversary at the show. It's bringing 15 cars from the first three generations to display. "It will be absolutely worth attending the New York Auto Show if you're a Miata fan," Barnes said. That at least hints that there might be something he's not telling us. Otherwise it's a lot of sizzle without much steak.