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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

'Gran Turismo Sport' Super Bundle comes with a real Mazda Miata

"Gran Turismo Sport" is now on sale (stay tuned for a full review in the near future), and as with most video games now, there are basic versions and those that come with a few extras. For instance, in the United States there's a Limited Edition version that includes the full game, plus a metal box, several Group B rally cars and a couple of prototype cars unlocked, as well as 1,000,000 credits available at the start. It's a pretty meager special edition compared with the "Gran Turismo Sport" Super Bundle on offer in Taiwan, though. The Super Bundle lives up to its name primarily because it comes with a real, drivable Mazda MX-5 Miata. It comes in Soul Red and features custom Gran Turismo vinyl graphics. On top of that, the bundle comes with a Bravia 4K HDR OLED TV, a Playstation 4 Pro, Playstation VR, a year of Playstation Plus (the online multiplayer service), a Thrustmaster T-GT steering wheel controller, and an Apiga AP1 racing seat for playing the game. Oh, and of course it comes with a copy of the game. Funny enough, this isn't the first time a car has been offered as part of a video game bundle. When " Grid 2" launched a few years ago, the developer, Codemasters, partnered with BAC to sell a Mono edition. This special edition of the game came with a real life BAC Mono with "Grid 2" livery. There's no such thing as a free lunch, or a free car for that matter. At current exchange rates, the " Gran Turismo Sport" Super Bundle costs just shy of $46,300. Now that's a much more affordable proposition than the " Grid 2" BAC Mono package, which rang in at about $189,000, though the Miata is a much more affordable car with less performance. Americans shouldn't be disappointed the " Gran Turismo Sport" Super Bundle isn't available here, though. This is because the Super Bundle can be re-created here for much less money. Every item in the bundle plus a Miata Sport with a manual transmission and the Soul Red paint would come to a little under $32,000, a savings of over $14,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Why we can't have better headlights here in the U.S.

It wouldn't be a European auto show if we weren't teased with at least one mainstream vehicle we can't have here. At the Geneva Motor Show last week, the small but vocal contingent of shooting-brake buffs lamented that the Mazda6 wagon won't be coming to our shores, although they can take comfort in the fact that the vehicle won't get the torquey 250-horsepower 2.5-liter turbocharged gasoline engine we'll get here. Mercedes-Benz also announced a new headlight technology in Geneva that likely won't be available here anytime soon. It's just the latest in a long line of innovative and potentially lifesaving front-lighting solutions that the federal government doesn't allow in this country due to outdated standards — and a current lack of leadership at the U.S. Department of Transportation. Mercedes-Benz's new Digital Light system that debuted in Geneva uses a computer chip to activate more than a million micro-reflectors to better illuminate the road ahead. The Digital Light headlamps works with the vehicle's cameras, sensors and navigation mapping to adjust lighting for the given location and situation and to detect other road users. The Digital Light technology also serves as an extended head-up display of sorts by projecting symbols on the pavement ahead to alert drivers to, say, slippery conditions or pedestrians in the road. And it can even project lines on the road in a construction zone or through tight curves to show the driver the correct path. Digital Light will be available on Mercedes-Maybach vehicles later this year, although like any technology it's bound to trickle down to less expensive vehicles. That is, if we ever get it here in the U.S. Audi, a leader in automotive lighting, has repeatedly run into snags trying to bring state-of-the-art car headlights to the U.S. The German luxury automaker's recently introduced matrix laser headlight system, which performs many of the same trick as Mercedes-Benz's Digital Light, also isn't legal on U.S. roads. And five years after the introduction of its matrix-beam LED lighting, which illuminates more of the road without blinding oncoming motorists with brights by simultaneously operating high and low beams, Audi still can't bring that technology to the U.S. either.