2008 Mazda 3 Sema Edition on 2040-cars

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Fiat reconsidering Mazda-based Alfa Romeo roadster? [w/poll]

Alfa giveth and Alfa taketh away. With apologies to Job (he has gone through a lot, after all), that's how things are looking at the Italian automaker - whether it's the promise of new products or its impending return to the North American market. But it's especially true when it comes to new roadsters.
While Alfa Romeo is expected to unveil the 4C Spider at the Geneva Motor Show this week, reports are now suggesting that its other roadster project is being called into question. That project is a joint venture between Fiat and Mazda, which was set to produce a version of its next MX-5 Miata as an Alfa Romeo, and was even changing the design to accommodate Alfa's requirements.
Now it appears, however, that the whole project in doubt. The problem seems to stem from Sergio Marchionne's pronouncements that, as long as he's in charge, there won't be an Alfa Romeo built outside of Italy.

A Mazda Miata with a Hellcat V8 exists, and it can be yours

Mazda Miatas with V8 swaps aren't unusual. Kits are available to drop in LS V8s from GM, and some even let you drop in an old Ford 5.0-liter V8. But a Miata with a Hellcat V8 is something special, and this one can be yours. As Automobile spotted, it will go across the block at the Barrett-Jackson Las Vegas auction. This particular 1999 Miata has a build history you can check out for yourself, too. It was all chronicled on YouTube channel KARR. Obviously the Hellcat engine does fit between the wheels, but the hood had to be cut open for the intake manifold and supercharger to fit. The front bumper and lights have been changed to the 2001+ NB Miata design. According to the listing, it has suspension components from V8 Roadsters, a company that specializes in Miatas with twice the normal number of cylinders. In the middle of the car is a manual transmission, which connects to a Ford 8.8-inch differential that's been welded up. With that much power and an essentially locked rear diff, it should make for an excellent drift car. Fortunately it also has 10-inch wide wheels for more grip, and upgraded Wilwood brakes to stop it. It will go for auction at Barrett-Jackson's Las Vegas event, which runs Oct. 3-5. There is no estimated price for the car, which is understandable since nothing like it has crossed the block before. It will go to a new owner, whatever the price, as it is being listed as "no reserve." So if you want to win burnout contests or get loads of stares at next year's Woodward Dream Cruise, you could do a lot worse than picking up this tiny monster. Aftermarket Dodge Mazda Convertible Performance Hellcat

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.