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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

2015 Mazda3 interior spied for the first time

In terms of exterior appearance, not much has changed from the last time we spotted the next-generation Mazda3 out testing. Oh, sure - we can see plenty of details that clearly show the new Kodo design influence (that front end reminds us a whole lot of the sleek new Mazda6), but these latest round of spy shots don't really show us anything we haven't seen before. Oh, wait, yes they do - the interior.
Feast your eyes on the Mazda3's insides, showing a vastly reworked interior that also takes cues from the automaker's most recently refreshed products. We can see that there's a simple, clean center stack with a slim row of heating and cooling functions, and up top there's a large, presumably touchscreen display, with redundant controls found just aft of the shifter.
We expect that the 2015 Mazda3 will debut at the Frankfurt Motor Show this September, packing both petrol and diesel engines. A sedan variant is also in the works, and should debut shortly after the hatchback.

2016 Mazda CX-5 recalled to address failing DRLs

Mazda announced Tuesday that it will recall more than 35,000 examples of the 2016 CX-5 crossover to address an issue that may lead to deterioration or failure of its LED daytime running lights.  In affected models, the gasket used to seal the wiring harness to the LED module was not manufactured to Mazda's specification. As it degrades over time, it can release sulfur, which in turn can potentially corrode the LED control circuit, causing the LEDs themselves to flicker, illuminate poorly or even fail outright.  Per Mazda, there is no alert for this condition, so drivers can potentially lose daytime running light function without realizing it, leaving them tougher to spot in poor light.  The campaign will cover 36,761 CX-5s sold in the U.S. and U.S. territories. Mazda says no accidents or injuries related to the issue have so far been reported.  This new campaign has not yet been published in the National Highway Transportation Safety Administration (NHTSA) recall database, and Mazda's statement did not include details of the proper remedy for the issue or when customers can expect to be contacted to arrange for service.  We expect that all 2016 CX-5s with LED DRLs will receive new harness gaskets and that those showing signs of LED module corrosion will have those replaced as well.  The 2016 CX-5 has been the subject of four other recall campaigns — including one for an improperly torqued steering knuckle bolt and another for a defective fuel filler pipe — but this is the first  new campaign for that model year since 2016.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.