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Toyota Yaris iA, Mazda CX-3 sales show crossover formula isn't an automatic win

While 2017 was another watershed year for crossovers, in one interesting case, a crossover had its lunch eaten by its sedan counterpart. In the past year, Toyota sold nearly 36,000 Yaris iAs, a sedan that is identical to the foreign-market Mazda2 in everything but Toyota's ugly front bumper. In the same time frame, Mazda sold just over 16,000 CX-3s, a subcompact crossover based on the Mazda2. Not only that, but the Yaris iA saw an increase of around 8,000 units over 2016, and the CX-3 sold about 2,000 fewer units than in 2016. View 29 Photos There are a few reasons this is surprising. First of course is that the crossover market is surface-of-the-sun hot right now, so much so that primarily crossover-building brand Subaru saw its best sales year ever last year. Even Mazda's other crossovers, the CX-5 and CX-9 saw better sales in 2017 than in 2016. But on paper, the CX-3 has a number of advantages compared to the Yaris iA. The CX-3 has a larger 2.0-liter four-cylinder that makes about 40 more horsepower than the 1.5-liter engine in the Toyota. Also, while the cargo area behind the rear seats in the CX-3 is about one cubic foot smaller than the iA, it has the added flexibility of being a hatchback, and thus having more capability when it comes to large, bulky items. And of course, the CX-3 is quite a shapely machine compared with the awkward, angry-looking iA. That's not to say the iA doesn't have any of its own advantages. It gets 3 more mpg in the city and 6 more on the highway than the CX-3. It also costs roughly $3,000 to $4,000 less than a CX-3 and can be found at more dealers than the Mazda. But it's still surprising that a car, especially a sedan, can outsell a mechanically very similar crossover. Apparently the formula of adding more ground clearance and plastic fenders isn't foolproof. Then again, maybe it's not such a big deal to Mazda, since the CX-3's total sales were just over a tenth that of the Mazda CX-5. Related Video:

Mazda Heroes contest's 50 winners announced, will receive free Miatas

The Mazda Heroes program is finally announcing its winners. If you recall our original story back in October this year, Mazda said it was giving away 50 MX-5 Miata 100th Anniversary Special Edition models. Each car is destined for individuals who “tirelessly dedicated themselves to their communities throughout 2020” through “selfless acts, creative thinking and contributions to community.” The battle against Covid-19 has been long, and itÂ’s not over, but Mazda is trying to bring a little convertible happiness into an otherwise bleak year. One of the winners, Jason Erdreich, is featured in the video at the top of this post. He used his skills as a shop teacher and access to 3-D printers to print thousands of pieces of PPE for medical workers who were in dire need of it. He also appears to own an NA Miata, so heÂ’s no stranger to MazdaÂ’s roadster. Mazda Heroes winners: Miata View 4 Photos Five other winners were announced today: Triana Davis, Christie Purviance, Jennifer Williams, Leandro De Arauja Pessoa and Michael Star Thompson. Davis is a teacher who went above and beyond to keep her kids engaged and inspired during at-home school. She personally delivered custom work packets to studentÂ’s doors and crafted a huge number of items like medals and commemorative T-shirts. Purviance is an ICU nurse in Texas. SheÂ’s worked 15-hour shifts through the pandemic. Her coworkers say she goes beyond the normal standard of care, treating her patients like family throughout her grueling days on the frontlines. Williams is a school teacher in West Virginia. Throughout the pandemic she has put together and personally delivered packets of schoolwork and school supplies to her students to reduce the amount of travel parents must do for their kids. She's even adjusted her curriculum to teach students about cooking and other home-related necessities. On top of that, Williams has tried to keep children's spirits up by delivering special treats and prizes to doorsteps. Araujo Pessoa lost his job after the lockdown hit in March, but he ended up using all his extra time to become the leader of a food pantry run by a local church in Lansing, MI. He has devoted his time and much of his unemployment checks to the food pantry to keep it stocked with all the items necessary. Thompson lives in Georgetown, Kentucky. He volunteers often at a local homeless shelter where he runs a Bible study and cleans bathrooms.

Mazda MX-30 crossover is brand's first EV, with sporty, coupe-like looks

TOKYO — Mazda's first production full electric car has finally been revealed, and it's called the MX-30. And the name and shape point to it being a sporty, fun EV, though we're still waiting for more details. Starting with the name, the 30 designation gives you an idea of its size, which is similar to the upcoming CX-30, itself close to the Mazda3 hatchback. And importantly, it has the MX prefix, which is only used on Mazda's sporty cars, typically with piston engines. The RX prefix is for sporty rotary cars. So clearly the aim of this car is to be fun. Its shape points to sportiness, too. It has a fastback roofline that is coupe-like. In fact, you could arguably call this a coupe, since it uses the same type of rear half-door arrangement found on the RX-8 and Saturn Ion coupes. And of course it was used on the less coupe-like Honda Element and Toyota FJ Cruiser. The roof also is available in a contrasting graphite color. The lower half of the body is simple, and a bit boxy with the blunt nose. That nose features a much smaller rendition of Mazda's pentagonal grille, and the grille blends into the headlights. And like all crossovers, the MX-30 has big plastic fender flares. Inside, the MX-30 features a typically minimalist, modern dashboard that's low and wide. New for the MX-30 is a touchscreen display for climate control functions, and it sits on a "floating" center stack and console. The cabin features unique materials such as fabric made from plastic bottles, and cork in the center console. That cork is made of leftovers from a cork stopper company, and it's a nice throwback to Mazda's origins as a cork producer. While we get a great look at the MX-30 inside and out, Mazda was light on critical details for an electric car: power and range. Both are mysteries, though it seems it is a single-motor vehicle, and so is likely front-drive only. It does feature an electric version of G-Vectoring Control, which is the system that reduces torque with steering input to shift weight forward for a larger front contact patch and more eager turn-in. The battery, located in the floor of the car, is cooled with a refrigerant, so it isn't simply air-cooled, and the car will be compatible with DC fast charging stations. Mazda also didn't provide an on-sale date for the MX-30. We expect it will be available sometime in the next year. Whether it will come to America is also an open question. But as a stylish crossover, it seems like it would be an EV with U.S.