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Mazda begins building Mazda3 in Mexico for US

With fluctuations in international currencies and rising shipping costs to take into account, foreign automakers can't get away with building cars overseas and selling them in North America as easily as they used to. Particularly with inexpensive mainstream models. And given the benefits of cheaper labor and free trade under NAFTA, many have opted to assemble their cars for the North American market in Mexico. That's why the likes of Toyota, Mercedes and BMW have all opened plants in Mexico. And now Mazda has followed suit.
Ground was initially broken for Mazda de Mexico Vehicle Operations at Salamanca in the state of Gunajuato back in 2011, but production has just now gotten under way. The first vehicle to roll off the line? A Mazda3 sedan destined for the United States. Soon, the plant will begin production of the next Mazda2 as well, selling it alongside its larger counterpart across the Americas and in Europe as production expands to 230,000 units annually. For more information, see the official press release below.

Mazda CX-6: How a wagon could sell better than the Mazda6

There is no Mazda CX-6. It doesn't exist, nor have we talked to anyone at Mazda about its existence. However, let me now say that there SHOULD be a Mazda CX-6, or to put it another way, a Mazda6 Wagon that's been Allroad-ified with a modestly raised suspension, plastic body cladding and all-wheel drive. You know, the way Americans prefer their wagons. During the Regal TourX launch, Buick's product planning folks pointed out that such a crossover wagon (let's go with that term for now) filled a market niche that's really not being satisfied. One that's more stylish and luxurious than a Subaru Outback, but more functional and less expensive than an Audi Allroad. It would cater to people who seek something different from the norm, both in terms of brand and body style. Sure, it's certainly not a big market niche, but it is seemingly growing. Well, if Buick is indeed onto something and that growth continues, then Mazda could most definitely go after that same market niche. Sure, it's a small niche, but all three Mazda6 generations have sold in such minuscule numbers (33,402 in 2017), why not try something completely different? I could easily see a CX-6 outselling its sedan sibling. Such a Mazda crossover wagon would only have a Buick and Subaru as competition, as opposed to trying to draw customers away from the Honda Accord, Toyota Camry and every other midsize sedan at a time when the entire segment is hemorrhaging sales. It would also nicely complement a lineup of crossovers that includes the CX-3, CX-5 and CX-9, providing yet another alternative to entice customers. View 30 Photos Let me also say that, having driven both the Regal TourX and a Mazda6, that the two could be cross-shopped. I'd argue the Mazda actually has a more luxurious cabin than the supposedly "premium" Regal, while Mazda's new turbocharged 2.5-liter (250 horsepower, 310 pound-feet of torque) outdoes the Buick's potent 2.0-liter. Meanwhile, the Mazda6's standard, naturally aspirated 2.5-liter (184 hp, 185 lb-ft) should offer comparable fuel economy as the Subaru Outback (28 mpg combined) without making you suffer through a CVT. Now, as for adding all-wheel drive, the Japanese market version of both the sedan and wagon (known as the Atenza) can apparently be had with it. Can it be packaged with the turbocharged engine? That's another question, but all the other pieces are seemingly in place to bring the Mazda6 wagon to the United States.

Mazda sketches Koeru concept ahead of Frankfurt show

Mazda is giving us an early peek at the Koeru concept set to debut at the Frankfurt motor show. With a name derived from the Japanese word for "exceed" or "go beyond," the model is the latest evolution in the company's long-lived Kodo design language. Sketches tend to distort a vehicle's actual proportions, and the perspective on this one appears to be playing some visual tricks. Some things can't be hidden so easily, though. The Koeru appears to wear a more sharply angled version of Mazda's shield-shaped grille, and the headlights evolve the look of the CX-3 with an even narrower squint. The steeply raked rear hatch provides a coupe-like roofline, but we wonder if the angle is this pronounced in real life. Reports from last year suggest that a new CX-9 is on the way in 2016, and we could be getting a preview with the Koeru. Mazda is also purportedly developing a CX-7 successor. We should get a better idea if this show car represents either of those future CUVs when we can see it in the metal in Germany. MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT Mazda Koeru features a distinctly powerful rendition of the KODO design theme Japanese carmaker aims to further raise benchmark in competitive SUV segment Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment. Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value. With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun. The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.