2007 Mazda Speed3 2.3l on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

J.D. Power dependability survey is out, but you shouldn't depend on it

J.D. Power has just released its latest automotive dependability survey, which of course has usual suspects Buick and Lexus ranking high. Those are safe and solid findings, surely. But when you look a little closer, there are curiosities. Our Consumer Editor, Jeremy Korzeniewski, offered an explanation a couple of years back for why this survey should be viewed with a degree of skepticism, and his take is worth a re-read. What jumped out at Jeremy were the relatively low spots assigned to Mazda, Subaru and Scion among the ranking of makes. Back in 2016 when he wrote his piece, they were ranked 21st, 23rd and 24th respectively. In this year's survey, Mazda ranks 15th and Subaru 26th, both below the industry average of 142 reported problems per 100 vehicles. (And Scion, of course, is in car-brand heaven.) Now, part of what is going on here is surely the fact that all automotive brands are producing dependable vehicles compared with years gone by, so the degree of variance between the best and worst on the list is not as great as it once was. "For the most part, automotive manufacturers continue to meet consumers' vehicle dependability expectations," Dave Sargent, a J.D. Power vice president, said in a statement. "A 9 percent improvement is extremely impressive, and vehicle dependability is, without question, at its best level ever." That said, when a brand like Subaru, regarded by many as mechanically bulletproof, ranks 26th, it leaves people who know cars scratching their heads. Something there does not compute. The problem, as Jeremy pointed out, is one of methodology: When he wrote his piece, there was no weighting assigned to the problems reported in the survey. And that still appears to be the case. Therefore, a problem with an infotainment system or a loose piece of trim is deemed as serious as a blown engine or leaky transmission. (And yes, infotainment is still the biggest problem across the board.) Jeremy's point: If the categories of problems were weighted, you'd see a different picture. When you look at the Consumer Reports brand rankings (subscription required), you get a very different picture. in CR's rankings, Subaru is No. 6 among brands, which, well, sounds a lot more like it. CR singles out the redesigned 2017 Impreza as a car with some new-model problems. (The BRZ had the fewest.) The two surveys jibe a little more closely when it comes to Mazda, which CR ranks 12th, a drop of six places from previous-year rankings.

Mazda RT24-P brings KODO style to the Rolex 24 at Daytona

In addition to its new CX-5 crossover, Mazda revealed its new racecar, the RT24-P, at the Los Angeles Auto Show. The car has been designed for the Daytona Prototype international (DPi) class in IMSA's WeatherTech SportsCar Championship and will make its racing debut at the Rolex 24 at Daytona. It was designed using Mazda's KODO design language, which the brand has so successfully applied to its road-going cars. The racer's relation to Mazda's production cars is made obvious by the small five-point grille at the tip of the RT24-P's nose. While plenty of credit needs to go to the stylists and aerodynamicists at Mazda and Multimatic, one of the companies Mazda partnered with on the car, some of the credit needs to go to IMSA's new DPi rules for 2017. The new DPi class is very similar to the LMP2 class that it competes with in the WeatherTech series, with some noteworthy differences. The DPi class allows manufacturers to create unique bodies and engine packages for one of the four chassis available. The LMP2 class requires competitors to use the chassis companies' bodies, and are restricted to one engine package. View 14 Photos As for the powertrain, the Mazda RT24-P uses a turbocharged 2.0-liter four-cylinder that puts out roughly 600 horsepower. Mazda used the same engine in its P2-class race car last season. Mazda's body and engine will ride atop a chassis developed by Riley Technologies and Multimatic. You may remember that latter company as the one that developed the awesome spool valve shocks on the Chevrolet Colorado ZR2. The RT24-P will be campaigned by Speedsource, a company that has been racing Mazdas in American endurance racing for years, including last year's P2 cars. Considering Mazda's success in making such a cool race car, we're excited to see what other manufacturers do with the extra design freedom of the DPi class. Both Chevrolet and Ford competed last year in the WeatherTech prototype class with Daytona Prototype-style cars, and Honda competed with an LMP-style racer. Depending on what other makes decide, this year's WeatherTech line-up could have some nifty designs. Related Video: Related Gallery 2017 Mazda RT24-P race car View 9 Photos News Source: Mazda, IMSAImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog Motorsports LA Auto Show Mazda Racing Vehicles Videos Original Video 2016 LA Auto Show