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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2016 Mazda CX-9 starts at $32,420 with standard turbo engine

The 2016 Mazda CX-9 will start at $32,420 (including $900 for destination) when it arrives at dealers later this spring. The base price is just slightly higher than competitors in the three-row CUV segment like the 2016 Ford Explorer for $31,995 and 2016 Honda Pilot for $31,045. The new model is also more expensive than the 2015 CX-9, which had a $30,865 starting price. All versions of the 2016 CX-9 use Mazda's new 2.5-liter turbocharged engine with 250 horsepower (on 93-octane fuel) and 310 pound-feet of torque, which routes through a six-speed automatic. The combo returns an EPA-estimated 22 miles per gallon city, 28 mpg highway, and 25 mpg combined in front-wheel-drive form. All-wheel drive adds $1,800 to the price of most trims. We found the powertrain to be fantastic during when driving the CX-9 prototype. Even the base CX-9 Sport trim has amenities like LED headlights and taillights, a backup camera, trailer stability assist, and a seven-inch infotainment system. An optional Sport Package for $950 adds a power driver's seat, heated front seats, and heated side mirrors. Customers can really load the CX-9 with tech, though. The Touring model for $36,870 has Blind Spot Monitoring with Rear Cross-Traffic Alert, keyless entry, a power hatch, and an eight-inch infotainment system. The optional Touring Premium Package for $1,745 also adds automatic headlights, LED fog lights, navigation, and Smart City Brake Support. If that's not enough, the Grand Touring for $41,070 features a head-up display, lane-departure warning, lane-keep assist, and radar cruise control. The top spec CX-9 Signature for $44,915 includes all of these features and comes standard with all-wheel drive. It also has Nappa leather upholstery, rosewood trim, LED lighting around the gearshift, and LED accents on the grille. Related Video: 2016 Mazda CX-9 Priced from $31,520 MSRP[1], Elevates Midsize, Three-Row Crossover Experience - Class-Leading EPA-Estimated Fuel Economy, Elegant, Upscale Interior and Spirited Handling Dynamics Make CX-9 a Standout - IRVINE, Calif., March 17, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) has today released pricing and packaging information for its all-new 2016 Mazda CX-9 midsize, three-row crossover SUV. Offering a premium experience, fun-to-drive handling dynamics and bold KODO—Soul of Motion design, CX-9 represents a compelling offering in its class with a starting MSRP from $31,520.

Mazda Miata celebrates 25 years of rocking our worlds

For its birthday it hasn't been profiled on 60 Minutes or been to Jay Leno's Garage, doesn't go on a retrospective tour of vintage racetracks or get a special Spyder Zagato edition. That doesn't mean we think any less of the Mazda MX-5 Miata, the roadster with a simplicity that was as enjoyable as it was barely believable when it arrived in 1989. A quarter of a century and three generations later, the Miata remains the go-to roadster when you want easy, balanced and economical thrills.
It grew from a 116-horsepower speedster with a five-speed manual transmission and a curb weight of 2,116 pounds, to a 167-hp go-kart with a five-speed manual coming in at 2,480 pounds (in Sport guise). Along the way it's picked up hundreds of awards, including 14 nods on Car and Driver's "10Best" list, its most recent eight-year streak coming to an end last year, the Guinness Book of World Records title as "Best-Selling Two-Seater Sports Car" and innumerable trophies as weekend racer extraordinaire.
We'll see the fourth generation at next year's Chicago Auto Show, and we're certain to hear more about its 25-year milestone this year. Until that happens, enjoy the images above and the gallery and press release below.