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Mazda considers expanding Takata recall nationwide

Vehicle recalls have come in force recently. Honda expanded its front driver's side Takata airbag inflator recall nationwide to cover an estimated 5.4-million vehicles, and the National Highway Traffic Safety Administration added 19 notices to its database covering safety campaigns dating back to October. It looks like there could be one more to add to the list soon because Mazda is considering a possible nationwide expansion of its own inflator repairs. A company spokesperson tells Reuters that there is no decision yet when to actually make this nationwide expansion of the driver's side inflator recall official, and the company isn't sure how many vehicles may be affected. Mazda just expanded the scope of its Takata inflator recalls to additional regions earlier in December. The move took its total number of units in need of repair from around 65,000 under the earlier NHTSA estimate to 86,773, according to the company. So far, the automaker's US campaign has included the 2003-2007 Mazda6, 2006-2007 MazdaSpeed6, 2004-2008 Mazda RX-8, 2004-2005 MPV and 2004 B-Series pickup.

Sunday Drive: Tracking Tokyo's top performers

The big news of the week mostly came from Tokyo. All of Japan's biggest automakers made waves at the Motor Show, but the winner of the event has to be Mazda. The big Vision Coupe and little Kai Concept stole the show, won our hearts, and earned a ton of attention for the automaker. We can't wait to see how these two concepts impact the design, engineering, and technology of future production models. Take a look at our mega image gallery post below to see everything in high-resolution glory. Interestingly, the single biggest click-magnet of the 2017 Tokyo Motor Show was the BMW X2. We shouldn't be surprised. Crossovers of all shapes and sizes dominate the American marketplace, and the X2 is clearly the most attractive of BMW's even-numbered, coupe-influenced X models. Plus, it's headed for production, with sales starting in the spring of 2018. Moving past the Tokyo Motor Show, Autoblog readers are apparently very interested in the 2019 Chevy Camaro. Spy shots of just about every iteration of Chevy's muscle car lit up the 'net last week, leaving us very interested in seeing what's hiding behind all that camouflage. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2017 Tokyo Motor Show | Mega Gallery Mazda Vision Coupe | Tokyo Motor Show's big, sensuous 4-door Mazda Kai concept hints at a more muscular, refined Mazda3 2018 BMW X2 crossover revealed, adorned in gold and silver 2019 Chevrolet Camaro: 1LT, SS, ZL1 all spied with updated styling

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.