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Mazda engineers urging execs for more RWD models

According to Edmunds, Mazda engineers are pressuring the company to create more rear-wheel-drive models, in an effort to better differentiate itself from its rivals. This push is reportedly coming from middle and senior engineers within the company, and these folks at Mazda believe this rear-drive strategy would allow the automaker to produce more distinctive, fun to drive cars. Mazda discontinued the rear-drive (and rotary-engined) RX-8 a few years ago, leaving the MX-5 Miata as the company's only RWD offering.
As enthusiasts, we're fully on board with Mazda offering more rear-drive cars, but unsurprisingly, the company's top management isn't exactly keen on the idea - and with good reason. First and foremost, the cost associated with redesigning fresh architecture for new models would be very high, and considering the fact that Mazda hasn't exactly been raking in the dough lately, an expensive new venture like this doesn't make a whole lot of sense. What's more, Mazda's latest front-drive models - the Mazda3, Mazda6 and CX-5 - have been very well-received, and are helping the company gain sales momentum.
But that doesn't mean there aren't other options. Edmunds reminds us that Mazda is already partnering with Alfa Romeo on the next-generation Miata, and if this collaboration is successful, perhaps the relationship could bear additional fruit. After all, Alfa Romeo is said to be working on returning to its rear-wheel-drive roots, so Mazda's engineers might be able to make a case for more RWD goodness after all.

Mazda could electrify the next Miata, is trying to figure out how

The next Mazda Miata is at the embryonic stage of development. The men and women in charge of the project are debating whether to electrify the roadster, or if it's better to keep it true to its roots. The Miata is not a high-volume model in any market, so it doesn't need a plug to help Mazda comply with looming emissions regulations. The company explained it's not a matter of compliance; it's about how the definition of a sports car and the expectations of motorists could change in the 2020s. "The preferences of people who enjoy driving sports cars might be changing, so we need to think about what direction society is going in. We want to look at the best powertrain to keep the vehicle lightweight, but because of the diversifying requirements and preferences, we need to explore various options," Ikuo Maeda, Mazda's global design director, in an interview with Autocar. Adding any degree of electrification to the Miata beyond a relatively basic mild-hybrid system is easier said than done. An unusually low weight and a compact footprint defined the original model introduced in 1989, and these attributes continue to characterize the fourth-generation car (pictured) sold in 2019. Electrification requires batteries, batteries add weight and require space, and Mazda doesn't want to end up with a 3,000-pound Miata, or one that's the size of a Mercedes-Benz S-Class Convertible. Keeping its chassis balanced is a delicate task, too. Overcoming this challenge is not impossible, however, and batteries are expected to become lighter and smaller during the 2020s. The next-generation Miata isn't expected out until the middle of the 2020s, so Mazda has time to figure out whether it should go hybrid, arrive as an electric car, or carry on with a rev-happy, naturally-aspirated four-cylinder engine. Maeda stressed a final decision on the matter hasn't been made yet. "I don't have the answer right now, but we need to make a vehicle that people can own without worrying that they are not being eco-friendly," he concluded.

Mazda and Toyota formally announce plans to 'make cars better'

Following Monday's report that Toyota and Mazda could be expanding their cooperation, the two Japanese automakers have made it official, issuing a joint press release announcing a "mutually beneficial long-term partnership" that will "make cars better." The two companies will set up a joint committee to figure out the strengths and weaknesses of each party. As we explained yesterday, that likely means Mazda will benefit from Toyota's plug-in-hybrid and fuel-cell tech, while the world's largest automaker can take advantage of the Zoom-Zoom automaker's line of efficient Skyactiv engines. "I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world – together – that the next 100 years of cars will be just as fun as the first," Toyota President Akio Toyoda said in the attached joint statement. Mazda President and CEO Masamichi Kogai echoed that sentiment, saying: "I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well." Scroll down for the official joint press release. Toyota and Mazda Team Up to Make Cars Better Tokyo, Japan, May 13, 2015-Toyota Motor Corporation and Mazda Motor Corporation today entered an agreement to build a mutually beneficial long term partnership. By leveraging the resources of both companies to complement and enhance each other's products and technologies, the partnership will result in more appealing cars that meet the diverse needs and tastes of customers all over the world. A joint committee will now be set up to evaluate how best to utilize each company's respective strengths. The committee will encourage broad and meaningful collaboration across a range of fields, including environmental and advanced safety technologies. Marking the agreement, Toyota President Akio Toyoda said: "As evidenced by their SKYACTIV Technologies and KODO-Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic carmaking roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better.