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Auto blog
Mazda CEO predicts record US sales in next 2 years
Mon, 18 Nov 2013The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."
2019 Mazda Miata officially announced with 181 horsepower
Wed, Jun 20 2018It turns out the rumors and leaks are true. The 2019 Mazda MX-5 Miata will indeed get a slight performance increase. This fall, the car's naturally aspirated 2.0-liter inline-four will make 181 horsepower and 151 pound-feet of torque. That's a 26 horsepower and 3 pound-feet bump over the 2018 model. It may not sound like a lot on paper, but consider the fact that it's a nearly 17 percent increase in power in a car that weighs just 2,332 lbs. When the current ND generation debuted a few years back, the Miata actually took a slight hit to power. It was offset by a sizable weight loss program, but it didn't stop people from making a fuss. These days, it's not often that a newer model actually loses power compared to the outgoing car. The new car now makes roughly the same power as the old turbocharged Mazdaspeed MX-5 from 2004. Peak power for the 2019 model comes at 7,000 rpm while peak torque arrives at 4,000 rpm. That's 1,000 more and 600 fewer revs respectively. The Miata's redline is now 7,500 rpm, up from 6,800. It should make the car feel more lively through the rev range and should drop the car's 0-60 mph time back under 7 seconds. The 2019 model only weighs 7-pounds more than the outgoing model, so it's essentially a non-issue. In order to get the extra juice, Mazda engineers did some significant work to the engine's internals. Piston mass has been reduced 27 grams while the connecting rods are down 41 grams. The exhaust system and inner exhaust manifold have been modified to reduce pumping losses by 30 percent. The intake and fuel injectors have been changed, too. A new dual-mass flywheel replaces the single-mass unit. This should help better manage engine vibrations and responsiveness. Lastly, the final drive ratio has been increased from 3.454 to 3.583. Other gear ratios remain unchanged. There are other minor but welcome changes for 2019. The steering wheel now telescopes, a boon for drivers with long legs. The doors are easier to open and feature revised door stops. The cupholders and seat levers have both been updated. Finally, there are new 17-inch wheels and a new brown canvas soft top. How all these changes will affect the car remain to be seen. While many people have been clamoring for more power, some of us here at Autoblog feel the Miata may lose some of its current character with such a significant shift in power and torque. Either way, we're as excited as ever to get behind the wheel. Related Video:
Mazda builds 1 millionth MX-5
Mon, Apr 25 2016Mazda produced its 1 millionth MX-5 Miata on April 22. Known alternately as the Miata, the Mazda Roadster, or the Eunos Roadster, the MX-5 has long held the record as the best-selling open-top two-seat sports car. It topped half a million at the turn of the millennium, and hit 800,000 less than a decade ago. The MX-5 recently entered its fourth generation over 27 years, which only promises to drive that record number higher. While it's not one of the most prolific automobiles in history – Ford has made over 34 million F-Series pickups and Toyota produced over 40 million Corollas – the Miata stands as a rather notable exception among niche performance vehicles. Related Video: Mazda Produces One-Millionth Mazda MX-5 HIROSHIMA, Japan—Mazda Motor Corporation announced today that production of the Mazda MX-5 (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989. "From the first generation through to today's fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world," said Masamichi Kogai, Representative Director, President and CEO. "Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a 'one-and-only' brand they will choose again and again." As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade. The MX-5 is a symbol of Mazda's car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.
