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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Will the new Mazda Miata be available with multiple engines?

At this point, the countdown until the launch of the all-new, fourth-generation 2016 Mazda MX-5 Miata can be measured in hours until its September 3 unveiling as easily as it can in days. With the debut of such a highly anticipated model so close, the rumors about the new sports car are starting to boil over.
We recently heard that the new Miata would likely get a 2.0-liter Skyactiv four-cylinder with a six-speed manual, plus a decent drop in weight compared to the current gen. There's even the rumored possibility of a fastback coupe version sometime in the future.
Now, Australia's GoAuto is adding another dollop of speculation into the mix with the claim that there could be "potentially more engine options," according to Mazda Australia managing director Martin Benders to the website. The more potent option would still be the 2.0-liter Skyactiv with a power bump from its current 167 hp to closer to 200 ponies. The other possible powerplant option would be a 1.5-liter, naturally aspirated four-cylinder taken from the upcoming Mazda2 replacement. This version would also ditch some of the MX-5's more premium features to cut the weight and the price slightly.

Mazda's new turbo four fits in both the 6 and the 3

Despite the size differences, the Mazda CX-9 shares a lot with its smaller car-based siblings, the Mazda6 and Mazda3. That could allow Mazda to slot its full-sizer's new 2.5-liter, turbocharged four-cylinder engine under the hood of its smaller offerings. Pardon us while we do a happy dance. "[The 2.5-liter turbo] fits in a lot of our cars, and where we're actually going to put it is another question," Mazda North America vehicle development engineer Dave Coleman told Australia's Car Advice. Coleman specified that the turbocharged engine will fit in all the same applications that can accommodate the company's 2.5-liter gas and diesel engines. "Basically, that big space we used for the bundle of snakes exhaust manifold, the turbo is in that space too. They're all packaged to occupy the same space. It's exactly the same clearance as the exhaust manifold of the other engines." This kind of logic – if Engine A is the same size as Engine B, then both should fit in Car C – is what's lead us to imagine a turbocharged Mazda6 since the new engine was announced. In short, it's great news. Mazda's 2.5-liter turbo is a hell of an engine in the CX-9, and it's hard to imagine it'd be worse in a lighter vehicle. But just because it works from an engineering standpoint doesn't mean it's going to happen. At least, not soon. "It fits. I'm not a product planner so I don't get to make that call," Coleman told Car Advice. "It's up to the product planners to decide what they're going to put it in." The most obvious application for a turbocharged engine in the 3 or 6 is as a reborn Mazdaspeed model. But don't get too excited – Coleman said Mazda hasn't even gotten as far as building an engineering prototype with this engine. We're still firmly at the theoretical stage. And that's bad news, because it gels with what we've been reporting – that Mazda will wait a generation for future Mazdaspeed models. We just stopped doing our happy dance. Related Video: