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Mazda names new North American chief

Mazda has announced today the appointment of a new president and CEO of its North American operations. Jim O'Sullivan, who has been running the office for 13 years, is now leaving the company. In his place the head office has appointed veteran manager Masahiro Moro, and as you can see, he could not be more thrilled with the appointment. A 55-year-old native of Kyoto, Moro has been with Mazda since 1983. One of the company's managing executive officers, Moro currently heads up its global sales and marketing division. He also previously served as vice president of marketing and of product planning for Mazda Motor Europe, and as director of the company's Australian operations. He'll now be relocating with his wife and family to Southern California to take over the North American division based out of Irvine, effective January 1. His predecessor Jim O'Sullivan has held the office since 2003, also ranked as one of the Japanese automaker's managing executive officers. The Detroit native previously worked at Ford, where he started his career in 1976. "I have been very lucky that the car business has afforded me so many incredible experiences, and taught me so much. However, now is the right time for me to retire from Mazda," said the 40-year industry veteran of his departure from the company in the statement below. "I don't know how the next chapter in my life will read, but it's time for me to spend time with my wonderful wife, my children and my grandchildren. I've travelled the world for nearly 40 years, who knows what the future holds?" Related Video: Masahiro Moro Named President, Mazda North American Operations - Jim O'Sullivan, Current President, to Retire after 13 Years Leading the Company - IRVINE, Calif., Dec. 21, 2015 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced the appointment of Masahiro Moro to the position of President and CEO, MNAO. Moro, a Managing Executive Officer of Mazda Motor Corporation, will take over from Jim O'Sullivan, the company's long-serving outgoing president, who will be retiring from the company. The changes were announced today to company employees, and will be effective January 1, 2016. O'Sullivan joined MNAO as President and CEO in 2003, and also held the title of Managing Executive Officer of Mazda Motor Corporation.

Mazda CX-5 diesels get discounts up to $10,000 off MSRP

When Mazda positioned its long-awaited and oft-delayed CX-5 diesel crossover as the “premium” option in the CX-5 trim structure, we were skeptical. After driving one last fall with a $42,045 sticker price, our eyebrows furrowed even deeper. Today, to nobodyÂ’s surprise, Mazda dealers are slapping massive discounts on the Skyactiv-D. CarsDirect initially reported on the discounts, pointing out that some dealers are slashing prices by $10,000. We took a spin through Autotrader to see what was out there, and the results were shocking. There were pages of CX-5 diesels with prices in the low-to-mid $30,000 range. We asked Mazda what kind of incentives it was currently offering on the 2019 CX-5 diesel. Since December, Mazda has offered a $5,000 cash rebate, alongside a 2.9 percent APR for 60 months. However, the other several thousand dollars worth of discounts weÂ’re seeing listed — as much as $5,000 more — are not being accounted for by Mazda.  Just as CarsDirect found, the largest discounts we could find on the web are for a cool $10,000, bringing the price down to $32,045. At that price, youÂ’re looking at a 23.8 percent discount. ThatÂ’s a discount of nearly a quarter(!) of the carÂ’s original asking price. We thought the Skyactiv-D was overpriced originally, but at this price, weÂ’d strongly consider it as the CX-5 to buy. Since the diesel is only offered in the top-of-the-line Signature trim, it has every gizmo and gadget Mazda offers in addition to the most premium interior materials. ItÂ’s also offered in all-wheel drive only, leaving every box with a checkmark in it.  Compared to the gas-engined CX-5 Signature that starts at $38,100 for the 2020 model year, these diesels are a steal. In fact, this price hierarchy makes a lot more sense than the way Mazda had it organized in the first place. The more powerful 2.5-liter turbocharged four-cylinder in the gas-engined Signature can easily be marketed as the most “premium” option in the CX-5 lineup since itÂ’s the fastest and most enjoyable to drive. Moving the slower diesel with the same equipment below it on the food chain sounds like the right move to us. At around $33,000-$35,000, the diesel isnÂ’t such a bad buy anymore. Fuel economy still isnÂ’t where weÂ’d like it to be, but as we opined in our First Drive review, itÂ’s still a wonderfully pleasant car to drive. Related Video:    

Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum