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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda's Tokyo concepts have us wishing for more Mazdaspeed

It's been a while since we've seen any new Mazdaspeed machinery, and we're sorry to report that today isn't the day the wait ends. But if you want to see what they might look like based on Mazda's latest models, the Tokyo Auto Salon will be the place to be in a couple of weeks. Turns out the Zoom-Zoom brand has a whole raft of performance models in store for the aftermarket expo. Most intriguing to our eyes is the trio of Racing concepts – one based on the MX-5 Miata roadster, one on the CX-3 crossover, and one on the Mazda6 sedan. Each is done up in black with full aero kit, new rolling stock, and Alcantara interior. An adjustable suspension is the big change to the MX-5 – known simply as the Mazda Roadster in Japan – which also features red trim. As does the CX-3, while the Atenza (which we know as the Mazda6) goes for a more monochromatic, murdered-out appearance. The rally-prepped Mazda2 (known domestically as the Demio) focuses on a stripped-out interior with bucket seats, racing harnesses and a roll cage. There's a spec racing MX-5 in white livery with roll cage and tow hooks as well to join the Global Cup roadster we've already seen. That also goes for the RX-Vision and LM55 Vision Grand Turismo concepts which have already made the rounds but will be on display at the Tokyo salon as well. But it's those three Racing concepts that leave us salivating for production performance models to come – and hopefully come to North America in the process. Related Video:

Mazda to reveal MX-5 Miata Club Edition in New York

Mazda is bringing a new version of its latest MX-5 Miata to the New York Auto Show. And while it's giving us very little to go on at the moment, from what we can tell so far, it looks promising. For starters, it's called the Club Edition, which speaks to us of enhanced performance – particularly on the track. For another, the statement below highlights the "maximum driving enjoyment" the existing MX-5 was "designed to deliver," and then proceeds to claim that the Club will "amplify that experience, harking back to the early lightweight sports cars that inspired it, but serving as a beacon for the future as a thoroughly modern, sophisticated package." Hopefully, then, it'll serve as some sort of road-going mid-point between the stock version and the Global Cup racing concept pictured above. We'd expect the 2.0-liter four-cylinder engine to carry over likely unchanged with its 155 horsepower and 148 pound-feet of torque, but with the potential addition of a stiffened suspension, upgraded rolling stock, revised aero, enhanced cockpit and maybe some excess weight trimmed out – although the new Miata doesn't have much to lose as it is. In any case, we're excited. Related Video: 2016 MAZDA MX-5 MIATA CLUB EDITION TO DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - 2016 MX-5 Club represents most aggressive road-going version - IRVINE, Calif., March 25, 2015 /PRNewswire/ -- Ready to join the Club? The 2016 Mazda MX-5 Miata Club edition, that is. Mazda North American Operations (MNAO) will be introducing the North American-spec MX-5 Club next week at the New York International Auto Show. The MX-5 Club represents the most aggressive road-going iteration of Mazda's fourth-generation flagship roadster. The 2016 MX-5 sheds approximately 150 lbs. from its predecessor through use of lightweight, efficient SKYACTIV®1 TECHNOLOGY, now weighing 2,332 lbs. when equipped with the standard SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic). Powering all North American models will be a 2.0-liter SKYACTIV engine, rated at 155 horsepower and 148 lb-ft of torque. Shorter than the first-generation MX-5 that initially graced U.S. shores in 1989, yet wider than the outgoing model and with its engine lower and farther back in its chassis, the 2016 MX-5 is designed to deliver maximum driving enjoyment.