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Will the new Mazda Miata be available with multiple engines?

At this point, the countdown until the launch of the all-new, fourth-generation 2016 Mazda MX-5 Miata can be measured in hours until its September 3 unveiling as easily as it can in days. With the debut of such a highly anticipated model so close, the rumors about the new sports car are starting to boil over.
We recently heard that the new Miata would likely get a 2.0-liter Skyactiv four-cylinder with a six-speed manual, plus a decent drop in weight compared to the current gen. There's even the rumored possibility of a fastback coupe version sometime in the future.
Now, Australia's GoAuto is adding another dollop of speculation into the mix with the claim that there could be "potentially more engine options," according to Mazda Australia managing director Martin Benders to the website. The more potent option would still be the 2.0-liter Skyactiv with a power bump from its current 167 hp to closer to 200 ponies. The other possible powerplant option would be a 1.5-liter, naturally aspirated four-cylinder taken from the upcoming Mazda2 replacement. This version would also ditch some of the MX-5's more premium features to cut the weight and the price slightly.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2020 Mazda CX-3 adds active safety features plus Apple CarPlay, Android Auto

The CX-3, Mazda's smallest crossover offering, shrinks its showroom footprint for 2020, as the brand makes room for the newly introduced CX-30 just above it in the lineup. The 2020 CX-3 is cut back from three trim levels to just one, although that single offering is bolstered with additional standard equipment including Apple CarPlay and Android Auto, which come to the CX-3 for the first time. Even more significantly, Mazda is adding as standard a batch of active-safety features that includes forward collision warning with automatic emergency braking and pedestrian detection, lane departure warning, adaptive cruise control with stop-and-go, and automatic high beams—formerly an option package costing $1,100. Blind-spot monitoring and rear cross-traffic alert were already standard and continue. The 2020 CX-3 also gains automatic climate control, a head-up display, rain-sensing wipers and LED exterior lighting. For all that, the 2020 CX-3's prices rise just $250 over the 2019 CX-3 figures. The starting figure for the 2020 Mazda CX-3 Sport is $21,685 with front-wheel drive or $23,085 with all-wheel drive (including $1,045 destination). The other news for the 2020 CX-3 is that the Touring and Grand Touring trims have been dropped. Which means that the features exclusive to those trims, such as leather seating surfaces, a power sunroof, heated seats, a heated steering wheel, and a power driver's seat, are no longer offered. Buyers seeking those niceties perhaps are now expected to step up to the CX-30 — although it's not a big leap, with the CX-30 starting at $22,945.