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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Next Mazda MX-5 Miata headed for 2015 Chicago debut

Twenty-six years after it was introduced at the 1989 Chicago Auto Show, the much anticipated fourth generation Mazda MX-5 Miata will meet the press at the 2015 Chicago show. A piece in Autocar refines some of the details on the larger, lighter Miata that a Mazda insider has said will be "our best-looking car ever."
The company has relented on the quest for the metric tonne, the 1000-kilogram (2,200-pound) target too difficult to achieve in light of cost constraints. You can still expect it to lose a generous dollop of weight - Autocar says a curb weight of 1,100 kg (2,420 pounds) will still make it the lightest in its class. And Mazda will be stressing a fun driving experience through light weight and a modest amount of naturally-aspirated horsepower. Engine capacities of 1.5 and 2.0 liters are expected. Sounds familiar (and good), right?
The Miata's interpretation of Kodo design will be veer from that found on the Mazda3 and Mazda6, with "very clean and simple" lines marking out "more muscular proportions" and elongated bodywork on a longer wheelbase. A stretched engine bay will make room for the current Skyactiv engine and perhaps the future Skyactiv 2 powerplants, initial reports suggesting there could be a 30-percent increase in fuel economy from the moment it arrives.

Mazda CX-30 Luggage Test | How much cargo space?

The Mazda CX-30 is pretty much a lifted Mazda3 hatchback. Same platform, awfully similar dimensions, and the interior's a spitting image (if not identical). Ditto cargo capacity. On paper, the two have virtually the same amount of space behind their raised back seats, with the CX-30 at 20.2 cubic-feet and the 3 with just a teensy less at 20.1.  Now, before I go any further, let's see how much that 20.1 cubic-feet relates to in the Mazda3. I wasn't yet doing this test format back then, hence the video.  For reference, both tests used my standard luggage selection of two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). The bag of baseballs shown in the video is slightly smaller than my new small-bag go-to, my wife's fancy blue overnight bag (21L x 12W x 12D). So, the mark to beat is therefore all the bags minus the smallest roller.  Here is what 20.2 cubic feet looks like in the CX-30. To move beyond the Mazda3 comparison, that figure is in keeping with the CX-30's niche placement between subcompact (the teens) and compact SUVs (upper 20s to upper 30s). The Mazda CX-5 has 30.9 cubic-feet.  Now, typically, I start off by seeing how much I can fit inside with the cargo cover in place. Sadly, this particular CX-30's cargo cover is missing. We'll just have to hope it doesn't rob the CX-30 of as much space as the CX-5's does.  First off, it's immediately noticed that the CX-30's cargo area is not as long as the 3 hatchback's. The largest bag just barely squeezed inside, whereas there was some room to spare in the 3. Now, let's keep loading.  Whattya know? All of the roller bags fit inside. That includes the smallest one, which didn't fit in the 3, fitting atop the stack with perhaps 30% of it over the back seat line. Now, I could've done the same Tetris stack in the 3, but I'm virtually certain the hatch wouldn't have closed. Advantage, then, to the CX-30 and its extra height.  And surprise, the fancy bag also fits. Technically. It robs rear visibility, is pretty far above the seat line and it just barely fits under the back light. If it was filled, I have my doubts about its inclusion. Nevertheless, with or without it, there's still a bit more space on the right side for that bag of baseballs.  Now let's discuss the power liftgate.