09 Mazda 3 Touring Value-54k-power Windows-automatic-mp3 Player-power Mirrors on 2040-cars

Auto blog

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Junkyard Gem: 1991 Mercury Capri XR2

Just a year after the Mazda MX-5 Miata first went on sale in the United States, Ford's Mercury Division began selling a similarly-priced two-seat convertible here. This was the 1991-1994 Mercury Capri, and I've found an example of the hot-rod turbocharged version in a northeastern Colorado car graveyard. The Capri name has an illustrious history within the Ford Empire. First used on a Lincoln in 1952, it went on to serve as the name for a hardtop version of the early-1960s Ford Consul in the UK, then as the designation for a low-end trim level on the 1966-1967 Mercury Comet. Starting in the 1969 model year in Europe (1970 in North America), Ford began selling the best-known Capri of all: a sporty coupe based on the Cortina, sold through Mercury dealers in the United States but never badged as a Mercury here. Sales of that Capri halted here after 1978 (they continued through 1986 in Europe), but the Mercury Division then moved the name over to its version of the 1979-1986 Ford Mustang. After that, Ford Australia took the Capri name for a new Mazda 323-based sports car beginning in 1989. Then Dearborn decided that an Americanized version of the Australian Capri would be a success on this side of the Pacific, and left-hand-drive Capris began showing up in American Mercury showrooms in late 1990. Today's Junkyard Gem is one of those first-model-year cars, and it's the very rare turbocharged XR2 version. While this car was intended to be a competitor for the Miata, it's really that car's Mazda cousin. Both cars got their power from 1.6-liter versions of Mazda's versatile B engine, though the Capri had the same front-wheel-drive setup as its 323/Protege (and Escort/Tracer) platform siblings. At the same time, Ford was selling Kia-built Mazdas with Festiva (and, a bit later, Aspire) badging, alongside Mazda MX-6s with Probe badges. Just to make things interesting, American Mazda dealers were selling Ford Explorers as Mazda Navajos, while Rangers with Mazda badges followed starting in 1994. The 1990s were Mazda-riffic times at Ford! This car wasn't the first Australian-designed, Mazda-based Ford product sold in the United States. That honor belongs to the 1988-1989 Mercury Tracer, which was based on the same Mazda 323 platform as the Capri and built in Mexico. Later on, the Tracer remained a member of the 323 chassis family but was a nearly identical twin to its Ford Escort sibling.

Mazda's mission for the 2017 CX-5: Smooth out the NVH

NVH: the dreaded noise, vibration, and harshness. According to current Mazda CX-5 owners, as well as those who decided against becoming owners, NVH was its biggest area of need. Traveling in the CX-5 was just too loud, so Mazda's engineers made sure that the redesigned, second-generation model would offer its occupants a more serene environment in keeping with quieter competitors. To reduce wind noise, more aerodynamic parts were strategically placed about the exterior, while extra efforts were made to reduce low-frequency noises on coarse surfaces. According to Mazda engineer Dave Coleman, the new CX-5 is nearly as quiet as its platform-mate, the 2016 CX-9. Actually, to be very accurate, all Mazdas apart from the CX-3 and 2 (aka Toyota iA) now share that platform. Another reason compact SUV buyers opted to skip the CX-5 was its comparatively firm ride. So, while the CX-5 remains "head and shoulders above the segment for handling," according to Coleman, the ride was improved. One of the primary ways of achieving that was the adoption of rigid steering mounts, which allowed for the suspension to be less stiff without a loss in handling precision. View 12 Photos Of course, handling remains a key reason to buy the CX-5, and it's improved for 2017 courtesy of an increase in body rigidity, the adoption of liquid-filled front suspension bushings, and Mazda's G-Vectoring Control. Under the hood, every CX-5 now comes standard with the 2.5-liter Skyactiv-G four-cylinder, with output figures to be announced at a later date. The 2.0-liter, previously standard on the Sport trim, has been exiled to other markets. However, finally making its appearance on these shores is Mazda's 2.2-liter Skyactiv-D diesel engine. Although Mazda did its darndest to make it certifiable in the United States without a urea injection system, it was ultimately unable to do so without resorting to an ultra-sluggish throttle response that engineers deemed was anathema to what was expected of a Mazda. Therefore, the diesel-powered CX-5 will indeed have a DEF tank that will need to be periodically topped off to not run afoul of emissions regulations. Otherwise, the 2017 CX-5 is very much an evolution of the SUV it replaces. Customers thought its size was just right, so its passenger and cargo area remain in the same ballpark.