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2016 Mazda MX-5 Miata priced from $24,915

When Ford introduced the 2015 Mustang, it gave us 300 percent more car for about 10 percent more money. Mazda has done even better with the MX-5 Miata: the current roadster starts at $23,970 in Sport trim with a five-speed manual, the smaller, lighter, sharper 2016 model is just under $1,000 more, starting at $24,915 with a six-speed manual. Destination, unchanged, adds $820 to that MSRP. It is divided into the same three tiers of Sport, Club, and Grand Touring but the standard feature set grows, with the departure of that five-speed manual for six-speeders across the board, LED headlights, and extra infotainment functionality. Mazda says it will release more pricing in the future, but so far things just keep looking up for the one of the best little roadsters out there. The press release below has more. Related Video: MAZDA ANNOUNCES STARTING PRICE FOR 2016 MX-5 Fourth-generation MX-5 stays true to affordable convertible sports car roots IRVINE, Calif. (March 30, 2015) – Mazda North American Operations (MNAO) today announced that the 2016 Mazda MX-5 Miata will start at $24,9151 in entry-level Sport trim. Mazda has instilled the latest MX-5 with the pure driving experience that has won worldwide fanfare since the arrival of the first-generation MX-5 in 1989 as a 1990 model. Yet, the fourth-generation MX-5 provides Mazda's latest safety features and technologies and maintains an inflation-adjusted price close to that of the original roadster. The 2016 MX-5 launches this summer and will be available in Sport, Club and Grand Touring trim levels. "As we get closer to the MX-5's summer on-sale date, we're seeing a surge in interest and excitement from enthusiasts and journalists," said Jim O'Sullivan, president and CEO, MNAO. "Already, early MX-5 reviews have been overwhelmingly positive, and we expect the momentum that MX-5 has garnered to continue to build as drivers get behind the wheel of our fourth-generation sports car." Infused with SKYACTIV® TECHNOLOGY and KODO-Soul of Motion design, the 2016 MX-5 is smaller, lighter and more aggressive than its predecessor, with the base MX-5 Sport expected to outperform the sportiest previous road-going variants. However, even with its focus on delivering maximum driving enjoyment, the 2016 MX-5 boasts more creature comforts and a more functional interior than the vehicle it replaces.

Mazda RX-Vision GT3 concept slinks into Gran Turismo Sport next year

The World Final of the FIA World Tour in Gran Turismo Sport just went down in Monaco, and Mazda was there with a couple of big announcements. The first is that the Hiroshima-based automaker will become an official video game partner next year, 2020 also happening to be Mazda's centenary year. The second reveal was a sketch of the Mazda RX-Vision GT3 Concept, a GT3-class racer based on the RX-Vision Concept shown at the 2015 Tokyo Motor Show. Game creator Kazunori Yamauchi and Mazda's North American design chief Julien Mountousse wouldn't get into details, such as how close the final car would look to the drawing or whether there'd be a rotary engine under the hood. Yamauchi would only say Polyphony Digital is modeling the car right now, and Montousse added that designers wanted the Vision GT3 to be a car players really wanted to drive. As much of a looker as the race car is, it's clear some changes will be in order; the front fenders, roof, and rear wing are nearly on the same plane. The brunt of aero accessorizing happens down low, a massive front splitter leading to extended side sills with vertical planes, and what must be a massive rear diffuser with an even larger set of vertical planes. It's hard to tell by the drawing, but it looks like the rear wing supports angle out from the body to merge with the end plates. When the RX-Vision GT3 shows up to contest the 2020 FIA-certified championships in GT Sport, it will join the Atenza Gr.3 as Mazda's only GT3-class car in the game — the Atenza effectively a near copy of the Speed Source Mazda6 that raced in the U.S. Grand-Am series until a couple of season ago, but with four doors instead of two, and a gas engine instead of diesel. Mazda didn't qualify for the GT Sport Manufacturer's Cup this year, they'll be hoping their team can change that next year with the RX-Vision GT3 since, as Montousse said, "That car has all the Mazda spirit in it." There will be more coming from Mazda in GT Sport as well. Word is that the official partnership won't stop at a single new car, and Yamauchi remarked on the partnership, "I think we can keep our expectations high for next year." Fast forward to 17:50 in the video to see the sketch presented, or roll back a bit to 14:00 to listen to comments from Mazda global head of design Ikuo Maeda.

Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.