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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda rotary engine returning, in an autonomous Toyota delivery vehicle

With the return of the Toyota Supra, the Lotus Esprit and Mazda RX-7 probably share the trophy for hardcore sports cars we'd most like sequels for. The Esprit's too hopeless to consider. Mazda continues to speak in riddles about a new RX-7, but the company has confirmed that the RX-7's heart will return: The company's building a rotary-engined range-extender engine for an autonomous Toyota. At this year's Consumer Electronics Show, Toyota announced its e-Palette autonomous electric delivery vehicle. The e-Palette will come in bus, shuttle, and car versions to service the delivery needs of companies like Amazon, Pizza Hut, and Uber. They'll also be built in custom configurations such as mobile hotel rooms and emergency command centers. Toyota owns 5.25 percent of Mazda, the two automakers recently signed a deal to open a factory in Alabama, and Mazda's known for ace work with small engines. It's not surprising that Toyota chose Mazda for help with the e-Palette, but the rotary aspect is novel. Mazda U.S. president Masahiro Moro said, "This is a very suitable engine to run a generator because it's compact and lightweight, with no noise or vibration, and it has very good fuel economy." There have been rumors of this development previously, as far back as 2016, then again last October in reference to an electric architecture Mazda intended for release in 2019, but Toyota was never mentioned. As to pining for that RX-7 redux, Mazda's head of powertrain said the company's overcome the technical issues of a sports-car-sized rotary engine — the challenge is making a business case for such a sports car. We think the RX-VISION made the case three years ago, and it's already fitted with the Skyactiv-R rotary. Separately, a Toyota spokesman added that the two companies are looking into whether the rotary can be useful beyond the electric car. That's not much to go on when it comes to pining for another RX-7, but hope lives on a scanty diet. Related Video:

2021 Mazda CX-30 to add turbocharged power, just like the Mazda3 Turbo

Mazda is giving us all of the turbos, and we’re not going to complain. CarsDirect reports that the 2021 Mazda CX-30 will feature a turbocharged variant called the CX-30 2.5 Turbo. We have great confidence that this intel obtained via “an early order guide” is legit. The CX-30 is essentially a lifted and crossover-ized Mazda3, and Mazda announced the Turbo variant of that car a short time ago. Just like the Mazda3, CarsDirect reports this one will be equipped with MazdaÂ’s 2.5-liter turbocharged four-cylinder engine. ItÂ’ll make 250 horsepower and 320 pound-feet of torque when run on 93 octane. Use regular gas, and those numbers tick down to 227 horsepower and 310 pound-feet. The CX-30 is currently only available with the naturally aspirated 2.5-liter four-cylinder that makes 186 horsepower and 186 pound-feet of torque. The similarities between the CX-30 and Mazda3 continue. YouÂ’ll only be able to get the CX-30 Turbo with all-wheel drive. ItÂ’ll come with larger tailpipes, turbo badging and be available in a top-of-the-line Premium Plus trim, too. That trim adds a number of features that are exclusive in the Mazda3 Turbo, so we expect the same for the CX-30. ItÂ’ll also cost a good chunk of change more than the base CX-30. Prices will reportedly start at $31,000 for the CX-30 Turbo, and go all the way up to $35,000 in the highest trim level. These prices are obviously encroaching on CX-5 territory, but the cheapest CX-5 with the same turbo engine is $36,235. Just like the Mazda3 Turbo, we can guarantee the CX-30 Turbo wonÂ’t be available with a manual transmission. That means MazdaÂ’s six-speed automatic will be doing the shifting. CarsDirect claims that Mazda intends to start producing the CX-30 Turbo in November this year, so the wait to buy wonÂ’t be terribly long. Related Video: