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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Weekly Recap: Mazda's rotary revival ignites Tokyo Motor Show

Forty-eight years ago Mazda pioneered rotary engines in the Cosmo Sport. Mazda then honed the technology, won with it on the racetrack, and made it one of its signature features. If you're an enthusiast, rotary was a reason you like Mazda. It's a great part of the company's past. But until this week, that's exactly what we thought it was. History. That all changed with the reveal of the RX-Vision concept at the Tokyo Motor Show, which reignited the passions of the Mazda faithful. Suddenly, rotary was no longer a relic. The rotary concept shown in Japan was a front-engine, rear-wheel-drive sports car wrapped in the company's latest Kodo design language. It's powered by a Skyactiv-R unit (R for rotary), though specs were not disclosed. Mass production is "currently on hold," Mazda said, maintaining it never stopped development of rotary technology, even after the demise of the RX-8. Beyond that, we know nothing, other than the optimistic statement Mazda offered that: the "RX-Vision represents a vision of the future that Mazda hopes to one day make into reality." Put simply: we agree. OTHER NEWS & NOTES: Subaru previews next-gen Impreza While the Mazda concept was the headliner from Tokyo, Subaru's Impreza design study also stood out. The five-door concept is a signpost for the look of next-generation Impreza. It blends sportiness with functionality, and it's wrapped in a striking shade of 'high-luminance silver.' The fenders are flared to signal Subaru's all-wheel-drive capability, and the front has futuristic headlights that look like something from an Audi E-Tron concept. While most of this will be toned down in production, the concept suggests an elevated style for the Impreza, which is due as a 2017 model. Porsche adds potent GTS model to 2017 Macan line Porsche is giving the Macan crossover the GTS treatment, which will start at $68,195 when it goes on sale in March. GTS translates to more power, a sportier suspension, and interior and exterior design cues that sharpen the looks and reflexes of one of the most athletic SUVs on the market. Porsche recalibrated the 3.0-liter twin-turbo V6 from the Macan S to make 360 hp and 369 lb-ft, (up from 340 hp and 339 lb-ft in the S). It teams with a seven-speed PDK gearbox and all-wheel drive. An air suspension is standard. The body features a slew of black accents, and the standard 20-inch RS Spyder wheels are done up in a shade of satin black. The cabin gets leather, Alcantara, and GTS logos.

Hiss off! Venomous snake takes refuge in Australian man’s engine bay

A man who went out for a walk in suburban Sydney got quite a surprise when he returned to his red Mazda. Left on his windshield was a hand-written note warning him that a venomous red-bellied black snake had taken up residence in his car. "Hi," the note read, "this afternoon a red Belly slithered up into your front left tyre. Please be careful." The snake is a native of wet areas of eastern Australia that can grow up to 2.5 meters (about 8 feet), making it one of Australia's largest venomous snakes. They're considered dangerous, but shy, unlikely to bite unless severely agitated. When Michael Garbutt popped the hood, he found the snake coiled up inside in the corner. "To say I was shocked is an understatement," he told The Sydney Morning Herald. "On reflection I don't think I would have put my hand out to pop the bonnet if I had known it was there." So he took to Google to look for a local snake wrangler and found Andrew Melrose, of Shire Snake Catchers. By the time he arrived, the snake had moved down into the engine. Then it moved behind the wheel guard, and then under the engine to the front bumper, then back to the right front wheel. Melrose said he coaxed it out by gently touching its body. "I've done it my whole life," he said. "It looks simple but if you haven't done it before you can get killed real quick." In the end, Melrose ended up grabbing the snake from the ground outside of the car and dropping it in a bag. The whole de-snaking process took about an hour. Melrose said the snake is common on the swampy peninsula area where it was found, since it finds plenty of frogs, eels and other creatures to eat. He says it's common to find them in cars. "If they get startled they look for the first place that is safe," he said. "The place I found it was very bare. There was no place for the snake to escape. People would have startled it and the only place for it to hide was the car. The driver could have driven off unaware and parked and the snake would have left the car when it felt safe." So let this be a lesson for you, Autoblog readers: familiarize yourself with your local venomous snakes. And keep the number of your local snake wrangler handy at all times. Or just don't move to Australia.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Unknown Auto News Weird Car News Mazda snake