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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Mazda rotary engine returning in 2019 as EV range extender, exec says

It seems that a range-extended Mazda electric car with a rotary engine is for real, and coming sooner than expected. An automotive news outlet from the Netherlands called AutoRAI spoke with Mazda's European vice president for sales and customer service. He told the outlet that Mazda has an electric car coming In 2019, and it will be available with a rotary engine as a generator. Among the details about this car and its powertrain, he said it would be similar in size to the Mazda3, and it might even be a crossover. It will also be based on Mazda's upcoming modular small car platform. The rotary engine will only generate electricity and will only have one rotor. Not only that, it will be mounted horizontally. This is particularly unusual as every rotary Mazda has had the engine mounted upright. We've reached out to Mazda representatives in the U.S. and Europe. An American representative couldn't comment on what type of range-extender options may be coming in the future. We say this specifically because Mazda has confirmed previously that an EV with an available range extender is coming in 2019. We have not heard back from a European representative at the time of publishing. Despite this, a return of the rotary as a range extender looks probable. Besides the dates fitting with Mazda's electric plans, there are other tidbits from the past that support the idea. Mazda has been experimenting with the idea for years, and even created a functioning Mazda2 EV with a rotary range-extender. The company has also filed patents in the U.S. for the setup as recently as last year, and there have been other recent rumors. Related Video: Featured Gallery Mazda RX-Vision Concept: Tokyo 2015 View 11 Photos Image Credit: Autoblog Auto News Green Rumormill Mazda Technology Emerging Technologies Electric Mazda rotary mazda ev rotary range extender

Range Rover Sport SVR, Mazda CX-3, this week's news | Autoblog Video Podcast #533

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We'll talk about the latest news and discuss a couple of the cars we've had in the office, the Land Rover Range Rover Sport SVR and the Mazda CX-3. We also have a look behind the scenes of a video we shot in Iceland. And of course, we'll help choose a new vehicle for a listener in our "Spend My Money" segment. Autoblog Podcast #533 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown This week's news Land Rover Range Rover Sport SVR Mazda CX-3 Iceland behind-the-scenes look Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Podcasts Land Rover Mazda Crossover SUV mazda cx-3