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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Mazda Furai concept designer talks about his car's passing

Last week, there was mourning at the Autoblog offices as word trickled in that the Mazda Furai concept - one of the coolest, best-looking showcars to grace an auto show stage since the wild and crazy 1960s -had been killed. It was killed on the track with the folks from Top Gear in attendance. We're sure the gods of driving would have wanted it to die on a circuit, but that doesn't make its fiery passing any easier to deal with.
The Furai is the rare concept car that had a lasting appeal with enthusiasts, partly because it was a real, functioning racecar, complete with a wacky three-rotor Wankel engine and cutting-edge Nagare design. Now that it's gone, though, Road & Track's Mallory McMorrow, who was an intern at Mazda Design when the Furai was being styled in 2007, has published an interview with one of the men who penned the Mazda showcar's striking exterior, Carlos Salaff. It's a great piece on the emotional connection between a designer and his creation, and one you should take the time to read. Click on over to R&T for the full story.

Mazda CX-5 getting mild refresh

Mazda has found both critical and commercial success with its CX-5 small crossover, and seems to be endeavoring to keep the momentum up with an upcoming refresh. As you can extrapolate from the obvious lack of the usual camouflage, the company isn't reinventing anything in the very near future of the CX-5, but it does seem as thought some tweaks are in the works.
Lighting elements fore and aft appear to have gone under the knife, with the front grille and rear fascia also seemingly to be slightly revised. The side mirrors now look slicker and slightly more upscale with their integrated turn signals, as well.
In all, expect a look that's a touch fresher, without being a radical departure from the existing visage.