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Mazda is developing gas and diesel inline-six engines

Once the favored engine configuration for luxury and high-performance cars, the inline-six suffered a bit when the transverse (east-west) engine configuration became popular during the shift to front-wheel drive cars. The packaging benefits are obvious – no driveshaft or transmission intruding on passenger space or rear differential on cargo volume, plus turning the engine 90 degrees meant the front of the car could be shorter. But the inline-six is slowly, slowly crawling out of near-obsolescence, notably in BMW, Jaguar-Land Rover and Mercedes-Benz products. Add Mazda to that mix: An investor report first spotted by Jalopnik and confirmed by Mazda reveals that the company is developing a Skyactiv-X and Skyactiv-D inline-six that will be installed longitudinally (north-south) in a new "Large Architecture" platform. Before reading any further, let's catch up on the Skyactiv-X and -D technologies. The former basically burns gasoline like diesel, providing some benefits and advantages of both types of combustion - here's an explainer on how that all works. We drove a prototype 2.0-liter Skyactiv-X 4-cylinder engine in a Mazda3 mule, too. And the Skyactiv-D series of engines is a comparatively typical turbodiesel. Mazda has a 2.2-liter turbodiesel inline-4 that has had a long and convoluted development and certification process, but is finally showing up in the 2019 CX-5. Since Mazda has implemented these technologies in existing four-cylinder engines, we would assume that the new Skyactiv engines will be "modular" – that is to say, they'll essentially be the existing engines with two extra cylinders, rather than an entirely new design. Jaguar-Land Rover is doing a similar thing with its Ingenium engine family. Assuming the Mazda engines will be modular would mean they'll be roughly 3.0-liter units, which is a common displacement for modern inline-sixes. And as we mentioned eariler, they'll be arranged longitudinally, unlike any other Mazda save the MX-5 Miata (and the long-departed rotaries), in a new vehicle architecture. As part of a medium-term plan over the next six years, Mazda will develop some unspecified vehicles on what it calls the "Large Architecture". These vehicles will have 48V mild hybrid and PHEV capabilities, and be able to use a version of Mazda's i-Activ AWD system. Why do this at all?

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda3 celebrates 10 happy years

Mazda is on the cusp of unveiling an all-new Mazda3, but the compact will mark an important milestone before that happens. The very first Mazda3 rolled off of the assembly line on June 25, 2003. A decade later, the little car has snagged some 136 awards. The first generation sold 2.2 million units over the span of six years, and the second has smiled its way into the hearts of 1.4 million buyers since 2009. Mazda notes the machine even took the honor of being the top-selling passenger car in Australia in 2011 and 2012.
So, what will the future bring? The Japanese automaker is keeping the details to itself for the moment. From the spy photos we've seen, it looks as if the new design will fall under the company's new Kodo design philosophy. That same language brought us the perilously sexy Mazda6, and the new Mazda3 should be no less attractive. You can check out those photos here.
You can also read the full press release on the compact's 10-year anniversary below.