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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda's first profit in five years in sight due to weak yen

Automotive News reports Mazda is set to turn a profit for the first time in five years. The automaker is more dependent on exports from Japan than other automakers based in that country, and as a result, it has long suffered at the hands of a strong yen. But the currency has declined in value by some 16 percent over the past six months and Mazda's shares have tripled in value to their highest level since 2008. Contrast this situation to a year ago when Mazda printed 1.22 billion new shares to raise cash. The move was equivalent to 70 percent of the company's then-outstanding stock, and values tumbled to record lows as a result.
Now that the yen has fallen to a value of around 96 per dollar, Mazda operations in the US are more profitable and the company now projects it will earn around $279 million for the next fiscal year. Automotive News says a one yen change against the dollar can have a 9.1 percent impact on Mazda operating profit compared to 4.7 percent at Subaru parent Fuji Heavy Industries or 3.1 percent at Toyota. Those automakers better insulate themselves from currency fluctuations with overseas manufacturing facilities.

2020 Toyota Yaris hatchback could return as a Mazda2 clone

Less than a week ago we got the news that Toyota killed the 2019 Yaris Liftback in the U.S., instead choosing to sell the remaining inventory from 2018. There should be plenty of stock left, too: Car and Driver reports that Toyota sold 1,940 of the tiny hatches last year. The automaker said it would have an announcement about the Yaris at this year's New York Auto Show in April, telling Automobile, " We're working on something new for MY2020." C/D thinks it already knows what's coming, writing, "We assume ... that the new Yaris hatchback ... will be a rebadged Mazda2, like the current Yaris sedan that Mazda builds for Toyota in Mexico." Toyota and Mazda formed a development- and technology-sharing partnership in 2015. As part of the collaboration, we got the Scion iA in 2016, based on the Mazda2 sedan. That four-door became the Toyota Yaris iA when the Scion brand got put in the ground, and then became just the Yaris for 2019. In spite of Americans' well-publicized aversion to sedans, the trunked Yaris sold 25,269 units last year. Meanwhile, the Yaris hatch, built at a Toyota factory in France, has carried on basically untouched since 2013 — with a four-speed automatic, even — helping to explain its slow take-rate. If the Yaris five-door moves to the Mazda2 platform, we expect it to follow the same formula as the sedan. That means a 1.5-liter Skyactiv-G four-cylinder with 106 horsepower and 103 pound-feet of torque. That's the same output as the Toyota NR engine in the current hatch, but from a better, more modern engine. Transmission options would include a six-speed manual as standard on the L and LE trims. For 2019, Toyota added an XLE trim to the sedan that comes with a six-speed automatic. Assuming all comes to pass, the new Yaris five-door would be built at Mazda's Mexico plant alongside the sedan. But we'll have to wait until New York to know for sure. Related Video: