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Mazda Miata RF gets price bump for 2019

Over the past couple of months, Mazda has been releasing information about updates for the 2019 model year of the MX-5 Miata. We got details about the car's 2.0-liter I4 making 181 horsepower and 151 pound-feet of torque. The car also gets a telescoping steering wheel, new door stops, updated cupholders and seat levers, standard rear-view camera and 17-inch wheels. Later, we learned the new Miata would also be a smidge more efficient. Now, Mazda has announced pricing for the 2019 Miata RF. Going on sale in August, the 2019 Miata MX-5 RF starts at $33,240 (including $895 in destination fees) for the Club trim level with a six-speed manual transmission. That's a price increase of $435. That doesn't seem so bad when you consider the extra 26 horsepower and higher redline. The Club 6MT can also be optioned with Brembo brakes and BBS wheels for an extra $3,770, or the Brembo/BBS/Recaro package for $4,670. The MX-5 Club with six-speed automatic comes with paddle shifters and sport mode for $33,840, but isn't available with the Brembo/BBS packages. The i-ActiveSense package, which includes features like Smart City Brake Support and lane-departure warning is a $450 option for the Club 6AT. MSRP for the Grand Touring trim starts at $34,230 with a six-speed manual transmission, which is $585 more than the outgoing model. The new GT-S package for the Grand Touring 6MT adds $750, and comes with a front shock tower brace, limited-slip rear differential, Bilstein dampers and a hand-painted black roof. The Grand Touring with six-speed automatic goes for $35,305. Auburn Nappa leather adds another $300. In terms of exterior colors, there are three premium options to choose from, each with its own added price. The gorgeous Soul Red Crystal tacks on another $595 to the price of the Miata RF. Machine Gray Metallic adds $300, while Snowflake White Pearl Mica costs $200. Pricing for the soft-top version of the 2019 Miata hasn't been announced yet. Related Video:

Here are your 2016 North American Car and Truck/Utility of the Year finalists [w/polls]

The 2016 Detroit Auto Show will kick off with the announcement of the annual North American Car and Truck/Utility of the Year awards, and the three finalists in each category have just been revealed. Following this announcement, the jury – which includes Autoblog editor-in-chief Mike Austin – will re-evaluate each candidate before casting a final vote for the winner. This year's finalists are: Car of the Year Chevrolet Malibu Honda Civic Mazda MX-5 Miata Truck/Utility of the Year Honda Pilot Nissan Titan XD Volvo XC90 The 23rd annual awards will be announced on the morning of Monday, January 11. For now, we want to know where you stand. Let us know which vehicles you think should win, by voting in the polls below. Chevrolet Honda Mazda Nissan Volvo north american car of the year NACTOY

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.