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Mazda Miata getting i-ELOOP regenerative 'braking' in more markets

The Mazda MX-5 Miata is getting the company's i-ELOOP regenerative "braking" system in more overseas markets. A few months ago, the company announced it for the Japanese market, and this week it announced the U.K. will have the feature, too. This has us curious as to whether it will be offered on U.S. market Miatas. We've reached out to Mazda, and we'll update this story if and when we hear back. As a quick refresher, i-ELOOP is a system that was introduced here on the Mazda6 several years ago, and it adds a capacitor to store electricity generated by the alternator during deceleration (hence our earlier use of quotes around "braking") that can be used to run interior accessories such as the sound system and climate control. Then, with power coming from the capacitor, the alternator can be disengaged, improving the efficiency of the engine by reducing drag. And by using a capacitor rather than a battery, the system is more compact, lighter and able to recharge faster than a similarly capacious conventional battery. As for effectiveness, the Mazda6 with i-ELOOP managed to get about 5% more miles per gallon on the highway than one without, going from 38 mpg to 40 mpg. While not a massive improvement, it was a measurable, possibly noticeable one. Applying a similar gain to a Miata would increase fuel economy from 35 to nearly 36.75 mpg on the highway, based on the automatic-equipped car's numbers. The manual would go from 34 to nearly 35.7. The i-ELOOP system is standard on all new Miatas in the U.K., which includes the 1.5-liter and 2.0-liter engines with either the manual transmission or automatic. Strangely, only automatic-equipped cars get it in Japan. This means Mazda could offer it on both transmission options in the U.S. Probably the key consideration will be cost. The system, when it launched in the U.S., was only available on the most expensive Mazda6, and even then it was an extra-cost option. And looking at pricing for the U.K. Miata soft-top and comparing equivalent trim levels, the price has increased between GBP2,800 and GBP4,100. The new model does get some new standard safety features, too, but we expect the i-ELOOP system is a significant contributor. If it is offered in the U.S., it might only be available as an option, and possibly only on the more expensive trim levels to keep lower trims more affordable. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.

Mazda considering a 'hyper' Mazda3 with the 250-hp 2.5-liter turbo four

Mazda boss Akira Marumoto said last year there'd be no Mazdaspeed version of the new Mazda3 because the hot hatch segment wasn't a priority for the carmaker. Then Mazda engineer Dave Coleman told Road & Track that without "an engine on the shelf that would fit properly," an MPS variant made no sense. The first reader comment on our Coleman post read, "Engine — you have it; cue up the 2.5T." Mazda might have been listening. Program manager Kota Beppu told Autocar he'd like a "hyper" Mazda3, the outlet figuring the 2.5-liter four-cylinder turbo would make the most sense for power. Autocar wrote "the project had not been officially signed off, [but] insiders suggest that is a formality." When Car and Driver queried Mazda and its sources about the report, the magazine realized "the company is seriously considering a high-performance hot hatch." What's more, "Drew Cary, senior manager for brand communications, said, 'We encourage people to ask for it, though. Our planners and executives are watching and listening to fans.'" The turbocharged 2.5-liter SkyActiv-G four-cylinder — which doesn't sell in Europe — makes 250 hp on premium gasoline and 310 pound-feet of torque in the Mazda6, CX-5 and CX-9. A next-generation SkyActiv-G is predicted on the way next year, bringing more boost and power. Even as is, we're talking a chunky lump of power to send to the front wheels, and Beppu mentioned torque steer. The new Mazda3's all-wheel drive would alleviate that bugbear. Unlike the raw, fast-twitch reflexes of the last Mazdaspeed3 from 2013, Beppu says a new model "needs to be responsible and friendly ... more friendly than a Golf GTI." And, "It should be fast." The polished looks and interior address the necessary perceptions. CD's done the math on the current 2.5-liter and predicts a five-second sprint to 60 miles per hour, which is Volkswagen Golf R and Honda Civic Type R territory, so GTI comparisons could be a case of aiming low. Imagine a 300-hp engine with a touch more torque and a six-speed manual ... If Mazda follows through with such a product, it could take two years to get the green light. However, we're told that Mazda's Los Angeles research and development center has already built a proof-of-concept to encourage and anticipate that green light.