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Laguna Seca getting another awkward name with WeatherTech sponsorship

According to the Monterey Herald, and also reported by Autoweek, Laguna Seca is getting a new title sponsor and as a result, a new name. The track is currently known by the official name of Mazda Raceway Laguna Seca, a less-than-elegant name that goes away soon because Mazda is ending its sponsorship on March 31. The newspaper reports that the new sponsor is WeatherTech, and the new name, arriving on April 1, adds a word: WeatherTech Raceway at Laguna Seca. We're not sure why it can't simply be known as Laguna Seca, since that's the name that sticks after the sponsors disappear. And we don't know why adding a word is better. Why would you add syllables to say and letters to type (insert lazy writer joke here)? It seems that those in charge of the track are happy with the deal, though. The Monterey Herald reports the deal is for five years of sponsorship at a cost of $5 million and that it's about two-thirds of what Mazda was paying. But the newspaper also reports that the track won't be providing the same track access that Mazda needed, and it may attract other automakers to the track when the track's name isn't partly that of a competitor. Related Video: News Source: Monterey HeraldImage Credit: Getty Marketing/Advertising Mazda Parts and Accessories Laguna Seca

Mazda Hazumi concept presages next Mazda2

Looks like Mazda's big Geneva Motor Show debut is actually something quite small. Teased here, the Hazumi concept "points the way to the future" for the brand's subcompact offering, the Mazda2. Details are slim as of this writing, but from what we can see in the image above, the Hazumi will use the same Kodo design language found on the Mazda3, Mazda6 and CX-5. We're big fans of this styling direction, so we fully expect the concept to be quite an attractive little number.
Hazumi means "bound" or "spring up" in Japanese, with Mazda saying this nomenclature is "particularly well-suited to a small car that appears to be bursting with energy." In other words, say goodbye to the friendly faced Mazda2 we've enjoyed since it launched in the United States in 2010. Instead, prepare for something decidedly more assertive, hopefully improving upon the already-great driving dynamics of the current subcompact. If we're honest, we can't wait.
Mazda will also use the Geneva show to debut its new small-displacement, 1.5-liter Skyactiv-D diesel engine. The automaker hasn't confirmed that this new fuel-efficient powerplant will be part of the Hazumi concept package, but considering the two are debuting alongside each other, it would seem to make sense. As for whether or not this engine could come stateside when the next Mazda2 launches, we're not holding our breath for that, especially considering the company's current woes with US-spec diesel engines.

Ruminations in winter | 2016 Mazda MX-5 Miata long-term update

Winter is an odd time for our 2016 Mazda MX-5 Miata Club long-term tester. In the summer, the track beckons. Fall and spring bring top-down adventures at sunset. But our Miata is a little out of its enthusiast element when the weather is harsh and our moods grow as gray as a January day in Michigan. Sure, there's the occasional snowstorm, and equipped with winter tires the Miata can be a fun toy. But what about when it's just cold and dreary? We had a lot of time to reflect on our MX-5 these past few months, and we still managed to find enjoyment in the little things - even though admittedly this is not the time of year when the Miata shines. For starters, we taught associate video producer Amr Sayour how to drive a stick shift with the Miata. With its agreeable clutch and short throws, the six-speed manual was the perfect learning instrument for Sayour. His teacher, Adam Morath, actually had to show him how to stall. Arguably, learning to drive a manual isn't a little thing, but it was these run-of-the-mill events that showcased the Miata could be more than tolerable in winter. Associate Editor Joel Stocksdale used it for a 500-mile roundtrip to pick up a new pet and found it was a little tight for dog and driver. Though Stocksdale still enjoyed the sports-car feel, he came to the conclusion that "Miata is always the answer, but not always the best one." We also quickly realized the MX-5 isn't a great commuter car, nor did we expect it to be. It's low to the ground. It's loud. The small cabin has a greenhouse effect, and the windows fog easily. "If you have a Miata, it will creak and rattle in the winter. A lot. Nothing out of the ordinary here - this is a convertible with a lot of flexy parts - but something the casual shopper might not be aware of," Editor-in-Chief Mike Austin noted. Still, he found ways to have fun. "On the upside, winter tires = low-speed power oversteer." We had a lot of time to reflect on our MX-5 these past few months, and we still managed to find enjoyment in the little things. Speaking of those snowshoes, Stocksdale said they made our Mazda a "perfectly acceptable winter ride." Keeping the traction control on, he navigated his neighborhood roads in packed snow with little trouble. Like Austin advised, be aware of the ground clearance; Stocksdale got hung up in deep snow while attempting to scale his driveway.