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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

2019 Mazda3 Review and Buying Guide | Redesigned and exceptional

The Mazda3 has long been a darling of car enthusiasts for its sharp styling and sharper driving dynamics. So when it was redesigned for 2019, there was some collective anxiety as to whether Mazda could continue the magic. From our experience, Mazda certainly has, and has improved its compact sedan and hatchback in many areas such as design and refinement. As a result, the 2019 Mazda3 is easily the most fun car in its segment to drive, barring specifically performance-oriented compact models, and now has materials and looks to rival entry-level luxury cars. Its only real faults are a slightly tight interior and a character that might put off fans of cushy cruisers. What's new for 2019? Pretty much everything. The Mazda3 has been completely redesigned for the 2019 model year. It's down to one engine for now — a lightly updated 2.5-liter naturally aspirated four-cylinder with or without cylinder deactivation — but a high-efficiency spark-controlled compression-ignition engine is coming later. And for the first time, the Mazda3 has available all-wheel drive on both sedan and hatchback body styles, making it one of only two cars in the segment with such a feature. 2019 Mazda3 AWD View 24 Photos What's the Mazda3's interior and in-car technology like? While the interior of the previous Mazda3 was one of the finest in the segment, the new model is vastly superior. In fact, it feels about on par with actual luxury cars in the top Premium trim. The dashboard has a sleek, modern look with subtle air vents, surfaces wrapped in a soft leather-like material, and an elegant steering wheel has nicely integrated buttons. All of the switchgear has a solid, crisp feel. The driving position is excellent, allowing the driver to sit either low or high and keeping all the controls and displays perfectly centered. Mazda also redesigned its infotainment system for this car. A major change is that there is no touchscreen functionality whatsoever, which is also partly why Mazda has moved the infotainment screen farther up the dash and more into the driver's line of sight. The entire menu layout has been revamped as well with options listed vertically instead of horizontally. The system runs substantially faster and smoother than the previous version, though it's not as easy to use due to additional layers of menus. It still isn't as complex as systems found in German cars, though. Mazda has also finally made Apple CarPlay and Android Auto standard features. How big is the Mazda3?

Mazda hits Vegas with a pair of Sixes

Despite the fact that the annual SEMA show is more of an exercise in what "could be" than what "will be," it gives automakers the chance to stretch the legs of some of its most important models. Take the 2014 Mazda6, for example - it's hardly new, having gone on sale early this year - but this year's SEMA expo marks the first time Mazda has been able to show off the customization possibilities for its sleek midsize sedan. To that end, the Japanese automaker has arrived in Las Vegas with two very different takes on its sexy Six.
First up is the Mazda6 Club Sport you see above, wearing a "motorsports-inspired" gray, black and red accent-color scheme that, as Mazda says, is "represented in not-so-subtle angular lines reminiscent of a car speeding past your line of sight." The whole car is done up in a base color of Composite Grey, and uses a Brilliant Black roof to match the similarly colored front, side and rear diffusers, as well as the rear spoiler. Mazda has fitted the Club Sport with Rays 57 Motorsport G07FXX 20-inch wheels, wrapped in Yokohama 245/35R20 tires. Powering the CS is Mazda's 2.2-liter Skyactiv-D diesel four-cylinder engine (that we'll get in the standard Six early next year), and other changes include an H&R spring kit, larger Brembo brakes and a Racing Beat exhaust.
And then there's the Ceramic 6 Concept, pictured right. The name comes from the car's Ceramic White paint, though we don't really get the Taupe Silver accent stripes. Mazda says they're meant to mimic "the linear frequency patterns found on the likes of couture dresses and flowing fabrics," but it just looks a bit overwrought to us. The Mazda6 already has so many clean lines, why add more?