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The 2018 Mazda6 also snags top IIHS safety rating

The Insurance Institute for Highway Safety is one of two organizations that issues important safety ratings. To get to IIHS's Top Safety Pick rating level, the 2018 Mazda6 not only had to ace a bunch of difficult crash tests, it also must have headlights that meet a strict test as well. Its stablemate, the CX-5 crossover just received the even higher Top Safety Pick+ rating. Both must be equipped with optional adaptive headlights to achieve these ratings. The rationale is, many crashes happen at dusk or in the dark, and an outsized number on unlit roads. While almost all modern headlights outperform the dim, unfocused sealed beams of the past, IIHS says that government regulations aren't doing a good enough job of ensuring real-world performance. Adaptive headlights turn with the front wheels, helping out a lot in IIHS's tests on illumination in sharp and gradual curves. Related: How the 2018 Mazda6 stacks up to its competitors in the midsize sedan segment The Adaptive Front-Lighting System is only available in the Grand Touring Reserve and Signature trim levels, meaning that you'll have to upgrade to those fancy versions to get it. It'd be nice if Mazda allowed even lower-trim buyers to add this as a stand-alone option, but for now that's not how it works. Fancy, safer headlights or no, we love the new Mazda6, especially the turbocharged version. It's one of the most fun sedans around. And, according to IIHS, now one of the safest. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda CX-30 'just right' crossover will head from Geneva into production

As more and more customers move into the crossover segment, the less the segment is one-size-fits-all, or even three-sizes-fit-all. As such, Mazda has taken the opportunity at the Geneva Motor Show to offer a new, "just right" crossover to its lineup. The 2019 Mazda CX-30, as it's called, slots between the diminutive CX-3 and the compact CX-5 crossovers. The CX-30 shares the "Kodo" (meaning "soul of motion") design language Mazda does so well, and the execution here is excellent, too. We love the long hood and simple but elegant curves, the way the light reflects off the sides in dramatic waves. Its no surprise that Mazda chose its Soul Red Crystal to show off the new model. Mazda says it had four goals for the CX-30, two of which had to do with the size of the vehicle. It needed to be small enough to be highly maneuverable, so that drivers wouldn't hesitate to take it anywhere they need to go, but it also had to be roomy enough to provide a comfortable space for multiple passengers to easily enjoy one another's company. Mazda wanted the design to "embody the joy of owning something that matches your sensibilities." Finally, it had to perform in a way to provide peace of mind and a relaxing driving experience. Mazda will offer the CX-30 with its Skyactiv-G 2.0 gasoline engine with cylinder deactivation, Skyactiv-D 1.8 diesel engine and its new Skyactiv-X engine with gasoline compression ignition. Both gasoline engines will use Mazda's mild hybrid technology to help improve fuel economy without sacrificing performance. The CX-30 will also be offered with Mazda's I-Activ all-wheel drive and G-Vectoring Control Plus for maximum grip and stability. It will be available with either a six-speed manual or six-speed automatic transmission. The CX-30 is equipped with a driver monitoring system to improve safety using an infrared LED and camera to watch the driver's face for signs of drowsiness or inattentiveness. It'll alert the driver to pay attention, and will sound the braking alert earlier. Other active safety systems include available Front Cross Traffic Alert and Cruising & Traffic Support, the latter of which will employ accelerator, brake pedal and steering operations in traffic jams to help avert driver fatigue. Mazda hasn't said whether it will offer the CX-30 outside of the European market. Related Video:

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.