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The redesigned 2019 Mazda3 moves way upscale

Mazda didn't lie — the 2019 Mazda3 is a gently reworked production version of the Kai concept shown at last year's Tokyo Auto Show. In hatchback and sedan forms, you'll still quickly peg this a Mazda3. The dimensions barely change: The wheelbase grows by an inch, but the hatchback width and length carry over, while height decreases by an inch; the sedan is the same width but 3.2 inches longer and 0.7 inches lower. Nevertheless, the look and details have evolved throughout, yielding a much more potent and piercing hatchback, and a more sophisticated, accomplished sedan. Instead of using hard shoulder and swage lines to "draw" contour onto a flat profile, Mazda designed a car with contours that create real shoulders and hips. Shedding the illusion of surface depth for reality redefines the look and presence of the Mazda3. The new model erases the hash of lines and embossed panels in back of the current car so that the S-curved hatch has only its shutline for framing. After that, the highlights enhance the theme. On either side of the larger grille, single-lens headlamps get new accents; instead of a just plain silver bar, streaks of amber turn signals decorate the more dimensional units. The contoured taillamp housing holds highly structured, highly embellished twin circles that probably look even more sinister at night. On the sedan, those naughty taillights are surrounded by a refined rear valance with a more angled, muscular lip along the trailing edge. It's the same inside, a design based on results of Mazda's in-depth studies of human mechanics. The flatter instrument panel stresses clean lines along the horizontal. Trimmer steering wheel spokes with silver buttons line up with the central span across the dash housing the climate control buttons and vents. The new shift panel sits higher and more forward, making it easier for the driver to move a hand from the steering wheel to the lever. To raise perceived luxury, the center tunnel trim is a clear layer laid over a laser-engraved black layer, said to produce a "look of deep transparency," and similar to the effect found on the new BMW X5 and X7. The cupholders are now in front of the shifters, and the armrest is longer. There's no mention of that digital gauge cluster that leaked earlier this year, though. Buyers who opt for fabric will get a new "Greige" hue, a mix of gray and beige. Mazda designed a new leather grain with creases of varying depths and shapes depending on where it's placed.

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Masamichi Kogai new Mazda president and CEO

There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.