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Laguna Seca getting another awkward name with WeatherTech sponsorship

According to the Monterey Herald, and also reported by Autoweek, Laguna Seca is getting a new title sponsor and as a result, a new name. The track is currently known by the official name of Mazda Raceway Laguna Seca, a less-than-elegant name that goes away soon because Mazda is ending its sponsorship on March 31. The newspaper reports that the new sponsor is WeatherTech, and the new name, arriving on April 1, adds a word: WeatherTech Raceway at Laguna Seca. We're not sure why it can't simply be known as Laguna Seca, since that's the name that sticks after the sponsors disappear. And we don't know why adding a word is better. Why would you add syllables to say and letters to type (insert lazy writer joke here)? It seems that those in charge of the track are happy with the deal, though. The Monterey Herald reports the deal is for five years of sponsorship at a cost of $5 million and that it's about two-thirds of what Mazda was paying. But the newspaper also reports that the track won't be providing the same track access that Mazda needed, and it may attract other automakers to the track when the track's name isn't partly that of a competitor. Related Video: News Source: Monterey HeraldImage Credit: Getty Marketing/Advertising Mazda Parts and Accessories Laguna Seca

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

China's FAW now building all three Mazda6 generations

The Chinese auto market is one of the most interesting in the world to look at. Its automakers appear to still be figuring things out and remain open to experimentation. For example, at this moment, you can buy new copies of all three generations of the Mazda6 from showrooms there.
Mazda joint-venture partner FAW recently introduced the latest generation to China as the Mazda6 Atenza, according to Just Auto. Yet buyers still have the option of getting the previous generation as well, which is sold as the Mazda6 Ruiyi. Obviously, that isn't too remarkable - companies in the US have briefly sold two generations of the same nameplate simultaneously for brief points in the past, and the practice is much more common in developing markets. However, Chinese consumers still have the third choice, too - the first-generation model that dates back to the early 2000s, is still on offer, known simply as Mazda6.
While it would be hard to imagine selling three generations of the same models at once in the US, the idea is an interesting one. We enjoyed our long-term test of the latest generation, and the previous models weren't bad cars either, so provided there's a healthy difference in pricing and marketplace confusion is limited by differing names, we can see it working. If nothing else, it's a fascinating illustration of how broad China's developing auto market really is.