30k Low Miles 2003 Mazda Mx5 Miata Convertible Automatic Bluetooth Pwr Windows on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Super-rare Mazda MX-5 Miata coupe pops up for sale

It's somehow fascinating that one of the most interesting developments of Mazda's MX-5 Miata roadster is the one that isn't a roadster at all. Unlike the NC and ND generations with retractable power hardtops, the second-generation NB Miata got a special coupe version with a fixed roof, done in the style of the first-generation coupe concept. We're talking very limited production numbers: just 179 of these NB coupes were made, and they were all Japanese-market models, so it's not often that one comes up for sale. Except now. Itself even more of a limited-edition car, this sportier Type S version residing in Hong Kong and advertised on Pistonheads is one of just 63 made. It's right-hand-drive, as both its Japanese market origins and Hong Kong regulations dictate, and out of the available engine variations it comes with the 1840cc unit and a six-speed manual gearbox. What's more, despite its low 30,000 miles, the 2004 fixed-roof Miata is said to be fully overhauled and restored to as-new condition. We can't imagine those coupe-specific parts such as glass and trim are easy to source, so with these extremely rare cars it's probably best to go with the best condition example you can find, if you can find one to begin with. Rust hits all old Miatas at some point. With that backdrop, the GBP30,000 ($38,700) asking price doesn't seem all that unreasonable. With the Miata's enormous enthusiast base, there are now aftermarket solutions that imitate the flowing lines of the rare factory coupe, but they do lack the strengthening that Mazda's specialty skunkworks shop put in these — and the body-stiffening roof adds a mere 22 pounds to the car's dainty overall weight. For some lucky Miata hobbyist, this particular red coupe might be the crown jewel of their roadster collection. Related Video:

Production Mazda Vision Coupe concept, GRMN Supra, new BRZ/86 coming

After writing about what's in store for the next-generation Subaru WRX, Japan's Best Car magazine is back with more spy work on what's ahead for the coming Mazda sedan, fighting-spec GRMN Toyota Supra, and next-generation Subaru BRZ/Toyota 86. All three are supposedly headed for previews at this year's Tokyo Motor Show before rolling out in 2021 and 2022. Mazda showed the Vision Coupe concept at the 2017 Tokyo show, then sneaked a mention of a rear- and all-wheel drive "Large Architecture" and two inline-six engines into a 2019 investor's report. Best Car says that concept's production version will house a 3.0-liter Skyactiv-X SPCCI inline-six with "M-Hybrid" 48-volt assistance. Output figures remain a mystery, but the mag says engineers are aiming for 345 horsepower. The real deal isn't slated for dealers until 2022, bringing what Mazda bills as a "BMW, Audi quality car at the price of Volkswagen." A further treat: Best Car says the Hiroshima automaker is laying out a two-door version on the same platform. Not even a month after 2020 Toyota Supra chief engineer Tetsuya Tada told us, "With a sports car, the promise is to offer more performance with each additional version," this report says the full-fat GRMN Supra will raise the stakes. Expected in the latter stages of 2021, the current 335-hp Supra will get an "output eventually close to 400 ps" (about 394 horsepower) from its BMW-source 3.0-liter straight-six. Along with that will come a lighter, stiffer body, and a sportier suspension tune to manage and make the most of the 60-horse increase. Best Car says the next-generation Toyota 86 / Subaru BRZ will move to a new platform, without specifying whether it would be Toyota's TNGA platform suggested by a report in April — not that there are many other options. Neither the footprint nor the body dimensions are predicted to change, and transmissions will continue to include a six-speed manual and a six-speed automatic. The new platform will hold a new engine, although it won't be the revelation many fans want. The magazine says the Subaru 2.0-liter FA20 will retire, making way for the Subaru 2.4-liter FA24. The FA24 is the same engine in the Subaru Ascent crossover, where it produces 260 hp and 277 lb-ft. There'll be no such fireworks for the sporty twins due in the first half of 2021, output reported to be "improved to 220 ps," or 217 hp — a 12-hp bump over the current figure.