2015 Mazda Mx-5 Miata Sport Convertible on 2040-cars

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Xcar tries to figure out what makes the Miata so great

Over the past 25 years and 3 model generations, the Mazda MX-5 Miata has shown that you don't have to be the best to be a massive success. The little, Japanese roadster has never been the absolute peak of automotive performance, but it's precise handling, good reliability and frugal running costs have helped make it a star. Autoblog recently tried to give you the experience of driving one on video, and now Xcar Films has made its own in an attempt to show what makes this droptop an icon.
As Xcar puts it, the Miata isn't the world's best sports car, but it is the world's favorite. When they were originally designing the roadster, Mazda's engineers took everything that made British droptops from the '60s great, and junked all of the stuff that made them a terror to own. The result was a car that would start up everyday with no fuss and get drivers wherever they needed to go with a huge grin on their face.
The fourth-generation Miata is imminently on the way for its September 3 unveiling, and the very early rumors indicate that Mazda doesn't plan to rock the boat too much with the latest one. It supposedly rides on a longer wheelbase and wider track but with the weight trimmed by over 200 pounds. Check out Xcar's video for a primer on MX-5 history and why the automotive world loves this little roadster.

Mazda3 with Skyactiv-X engine technology caught testing in the wild

Sometimes, automakers are fine with their mules coming under the watchful lenses of spy shooters. Proof of this can be seen plastered across the bodysides of the Mazda3 mule you see above. Clearly, Mazda wants the world to know that engineers are working hard on the company's so-called Skyactiv-X engine technology so badly that it's created a custom matte black vinyl wrap for its test mules. Clever. Expect to see this sweet new engine tech in the 2019 Mazda3. This SCCI, or Spark Controlled Compression Ignition system holds tremendous potential to boost the efficiency of gasoline-powered engines by 20-30 percent, thereby matching the fuel economy of a comparatively sized diesel engine. As an added bonus, torque figures are expected to jump a similar amount. Besides the placard-sized stickers, there isn't much to see here. The car is clearly a Mazda3 hatchback, though the fenders are punched out a bit and the fuel door is modified from stock. We'd wager that future prototypes will wear a lot more camouflage to cover up next-gen bodywork. In other words, stay tuned. Related Video: Featured Gallery Mazda3 Skyactiv-X: Spy Shots View 9 Photos Green Spy Photos Mazda Fuel Efficiency Technology Emerging Technologies Hatchback skyactiv mazda mazda3 skyactiv-x

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.