2012 Mazda Sport on 2040-cars

Auto blog

Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Mazda's Tokyo concepts have us wishing for more Mazdaspeed

It's been a while since we've seen any new Mazdaspeed machinery, and we're sorry to report that today isn't the day the wait ends. But if you want to see what they might look like based on Mazda's latest models, the Tokyo Auto Salon will be the place to be in a couple of weeks. Turns out the Zoom-Zoom brand has a whole raft of performance models in store for the aftermarket expo. Most intriguing to our eyes is the trio of Racing concepts – one based on the MX-5 Miata roadster, one on the CX-3 crossover, and one on the Mazda6 sedan. Each is done up in black with full aero kit, new rolling stock, and Alcantara interior. An adjustable suspension is the big change to the MX-5 – known simply as the Mazda Roadster in Japan – which also features red trim. As does the CX-3, while the Atenza (which we know as the Mazda6) goes for a more monochromatic, murdered-out appearance. The rally-prepped Mazda2 (known domestically as the Demio) focuses on a stripped-out interior with bucket seats, racing harnesses and a roll cage. There's a spec racing MX-5 in white livery with roll cage and tow hooks as well to join the Global Cup roadster we've already seen. That also goes for the RX-Vision and LM55 Vision Grand Turismo concepts which have already made the rounds but will be on display at the Tokyo salon as well. But it's those three Racing concepts that leave us salivating for production performance models to come – and hopefully come to North America in the process. Related Video:

Mazda CX-5 Luggage Test | How much cargo space?

We're already seen how Mazda's largest crossover, the CX-9, does at stuffing luggage inside its cargo hold. Now it's time for the next rung down the Mazda ladder. The Mazda CX-5 has 30.9 cubic-feet of space behind its raised back seat, which on paper, is considerably less than its top competition. The Hyundai Tucson leads the way with 38.7 cubic-feet, the Honda CR-V (39.2) and Toyota RAV4 (37.5) are basically the same, and the Subaru Forester has between 33 and 35 depending on options. However, the CX-5 does have more than the Chevrolet Equinox (29.9), Jeep Compass (27.2) and Ford Escape when its sliding back seat is in its aft-most position (33.5 when all the way forward).  Basically, this compact Mazda's cargo area is midpack, which makes it a good choice for my first luggage test of the segment. Let's see how much of the luggage in my garage fits inside. As a refresher, I use two mid-size roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  I started by keeping the cargo cover in place to see how much fits underneath it. The answer is the four largest bags. The two smaller ones did not. OK, now let's remove the cargo cover, which is an unusual design. Rather than a roller-type cartridge that you manually pull into place or a rigid hatchback-like unit that rises up when the liftgate goes up, the CX-5 basically combines the two. The forward bit is attached to the liftgate and unspools when opened.  To detach it, you need to unfasten these plastic clamps and then remove the cartridge reel much as you would a normal cargo cover. OK, and now here's how much the CX-5 can fit with the cargo cover removed.  All of it! That above configuration is just the first thing I came up with, but there's likely additional Tetris formations to be found. Note that the tailgate does close here but the middle cases' wheels are awfully close to the window.  I'm not going to stop there, though. I went ahead and rummaged through my garage to see what it would take to fill'er up. There you go: one duffle bag and one gym bag stuffed into the spaces. You could probably fit a grocery bag right in front there, too.