2011 Mazda Miata Touring on 2040-cars

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The Miata is always the answer, but which one is the answer for you?

If you follow along with our long-term vehicles, you know that we had a 2016 Miata Club in the fleet. It's a Miata that had every sporty bit available installed, but there are other ways to spec out an MX-5. Just recently, we had the chance to sample the other end of the MX-5 spectrum, the Miata RF Grand Touring. While they're cut from the same sheetmetal, they're surprisingly different cars. So we thought we'd put together a little guide to help you figure out what bodystyle and trim level of Miata is right for you. How do you like the wind in your hair? If you're someone who loves soaking up the sun and having the wind blow through your hair, or lack thereof, there's no replacement for the soft-top Miata. The manual folding mechanism will get you out into the fresh air faster than virtually any other convertible, and it will go back up just as easily when the rain comes. Raising and lowering it is quick and easy, and can be done with one hand from the driver's seat. And with the top down, you'll be greeted by breeze from virtually every direction, and an airy, unencumbered feeling that only comes with a full convertible. However, if you prefer to keep your hair in place and just get some sun, the RF is the better choice. The retractable targa top still descends and reemerges quickly, taking just 13 seconds either way. Keeping the windows up with the targa stowed will allow in plenty of sun, but will keep wind to a minimum. But when the windows drop, you'll still get a healthy dose of airflow. It still doesn't feel as open as the soft top, though, since you'll be able to catch the fastback pillar out of the corner of your eye. But if you value protection over airflow, that won't be an issue. View 11 Photos Does your Miata need to be a daily driver and occasional road tripper? While many Miatas will be weekend toys, one of the appealing things about them is that they're reliable enough and have just enough cargo space that they can serve as an everyday vehicle. For people who want to use a Miata as a daily commuter, and even take it on road trips, we would recommend an RF with the Grand Touring trim, as seen above. Although it still isn't a quiet car in the grand scheme of things, the RF's solid top makes it more livable for highway stints both short and long. The Grand Touring trim comes recommended for these purposes for a couple of reasons. Foremost is the more forgiving suspension shared between it and the base-level Sport.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2016 Mazda MX-5 Miata won't get power folding hardtop

Following the reveal of the 2016 Mazda MX-5 Miata, more and more details (and rumors - oh, the rumors) are coming out regarding exactly what's in store when the car finally goes on sale. Our own Chris Paukert had plenty to say about the exterior and interior, and we've now seen the first photo of the engine. But a new report from Automobile sheds even more light on the 2016 Miata - specifically, that the power folding hardtop model won't be available, at least initially.
Automobile reports that the 2016 MX-5 will only be offered with a cloth top, and an insider confirmed that the mechanism is light and accessible enough that it can be raised and lowered with one hand from inside the car. Mazda officials would not comment on the availability of a hardtop in the coming years.
That said, a hardtop Miata isn't out of the question. There will likely be some sort of fixed roof available - even as a one-piece, lift-off accessory - if only for club racing. Also, remember that the current NC Miata's hardtop is the only one on the market that doesn't take up any additional trunk space, so it's an attractive proposition for buyers. Currently, the power hardtop is only offered on the Club and Grand Touring MX-5 Miata trims.