2011 Mazda Miata Mx-5 Convertible Grand Touring - $342 P/mo, $200 Down! on 2040-cars

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Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.

2019 Mazda MX-5 Miata Drivers' Notes Review | A little power goes to our heads

The Mazda MX-5 Miata is nearly 30 years old. The current car — dubbed the ND — is in its fourth iteration and packs a number of updates for 2019, most notably a bump of 26 horsepower and 3 pound-feet over the 2018 model. The car now makes 181 horsepower at 7,000 rpm while redline has been raised to 7,500. That might not sound like a lot, but when you're moving fewer than 2,400 pounds of steel, aluminum and plastic, it feels plenty strong. Our test car was a Soul Red roadster with a brown top, an odd but striking combination. A power-retractable top is available as the Miata RF. This top-tier Grand Touring trim comes with features like automatic climate control, heated seats and leather seats. It might not be the most practical or versatile car on the road, but it might just be the most fun for the money. Senior Editor, Green, John Beltz Snyder: I was excited when I woke up to the Miata covered in snow in my driveway. After all, this tester came equipped with Bridgestone Blizzak winter tires. By the time I could pry myself away from my work and take the car for a spin, though, the snow had mostly melted. I still had fun flinging this around on the cold, wet roads. The first thing I noticed was actually what I didn't notice ... I wasn't wishing for just a little more power, for once. Chalk it up to the conditions, or to the extra 26 horsepower Mazda added for 2019, but this felt appropriately potent. If anything, it's just enough to help get the rear end to wiggle a bit and the tires to more readily chirp in second gear. The Miata, fresh from the factory, has learned to do the cha-cha. Oddly enough, though, my wife, who has been salivating over this generation of MX-5 since the first time I brought one home, has cooled on it a little bit. We went out on a date night, and she was hyper aware of the noise and bumps, and I was, too, frankly. Something about bundling up under an icy soft top can kill the mood of this convertible. In the summer, the sound of the engine and telegraphic feel of the road beneath you blend with the warmth of the sun and the tug of the wind in automotive harmony. It's still fun to drive in the cold, but it doesn't quite turn on the charm like it normally does. Associate Editor Reese Counts: I've spent a lot of time behind the wheel of various NDs over the past few years. The weekend I got married, my wife and I drove a Soul Red roadster from Los Angeles to San Francisco for a brief honeymoon.