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So, just how different are the Fiat 124 Spider and Mazda MX-5 Miata?

"We leveraged a great platform." That's how Bob Broderdorf, Jr., Fiat's North American director, summarizes the creation of the 124 Spider. We all know Fiat's new roadster shares its underpinnings with the fourth-generation Mazda MX-5 Miata, but there are a lot of key differences to keep them separate in the eyes of consumers. Mazda may have engineered the platform, but Fiat added many of its own touches. Here, we'll take a closer look at the spec sheets of the two cars, and summarize the major differences between the Japanese and Italian roadsters. If you need a refresher, read our full First Drive of the 2016 MX-5 Miata, and glance at all the Fiat 124 Spider details in this post. Design Fiat Chrysler design lead Ralph Gilles is super excited about this car. "I think it's going to change lives," he told the assembled media at an event in Auburn Hills, MI, earlier this month. Yes, it's definitely exciting to add a small roadster to any lineup, especially one that uses such a proven platform. But we're not sure people are going to get all that jazzed about it from a design standpoint. You'll either love it or hate it, and we're kind of leaning toward the latter. Every single body panel is new, and the design is "100 percent Italian." There are a number of creases and angles throughout the exterior, with a squared-off rear end and rectangular taillamps. Fiat trusts you'll be able to spot the similarities between the new 124 Spider and the original, but we're not so sure. We can see a bit of the old car's grille on the new car's face, and the dual hood blisters are a nice throwback touch, but that's about it. Trust us when we say that this car looks way better in photos. In person, it really didn't wow us. Of course, beauty is in the eye of the beholder. One colleague told us his wife, a long-time Miata owner, hates the look of the new one but will absolutely adore the Fiat. Good for her, and good for Fiat. But based on design alone, we'll take the Mazda every single time. What about you? Dimensions When Broderdorf said Fiat leveraged the Miata's platform, that means the Italians took it as-is. The two cars ride on an identical, 90.9-inch wheelbase. The front and rear tracks lengths are the same, at 58.9 and 59.1 inches, respectively. But that's where the similarities end.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda's rotary-engine range extender could serve as an emergency generator

GENEVA — Mazda has some pretty exciting powertrain technology in the works, particularly its Skyactiv-X spark-controlled compression-ignition engine, but also the upcoming range-extended electric vehicle with a rotary engine. It offers the possibility of electric transportation with a distinctly Mazda way of getting electricity from gas when charging isn't an option. But we learned that Mazda has some other ideas for the rotary range-extender beyond transportation, and even beyond gasoline. In talking with Ichiro Hirose, Maza's managing executive officer for powertrain and vehicle development, product planning and cost innovation, we learned that the company is exploring the powertrain's potential as an emergency generator. Naturally if an engine is suitable for creating electricity in a car, it would be suitable to provide electricity to buildings or tools. Besides a rotary engine used as a standalone generator, Hirose said the company is investigating the potential for complete cars to be used as emergency generators, since they're already mobile. Gasoline wouldn't have to be the only potential fuel, either. Hirose said Mazda is looking at possibly running the engine on liquified petroleum gas, or LPG. We asked if hydrogen was also being considered, since Mazda has a history of hydrogen-powered rotary prototypes, even some that could run on hydrogen or gasoline, but Hirose said that's not being looked at right now. Related Video: