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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Mazda CX-30 crossover will have its U.S. debut at L.A. Auto Show

After debuting at the Geneva Motor Show earlier this year, the Mazda CX-30 is ready to relocate to the U.S., and is now preparing to meet its future compatriots at the LA Auto Show. The small crossover — whose name is a workaround due to the Chinese-market CX-4 crossover — is five inches longer than the new Mazda3 hatchback and five inches shorter than the CX-5 crossover. Its appeal is intended to be a mix of high maneuverability and roominess for occupants and cargo, not to mention being the second vehicle in the lineup to adopt the evolved Kodo design language first expressed on the latest Mazda3.  In Europe, the CX-30 offers buyers a range of engines from a Skyactiv-D 1.8-liter diesel to the new Skyactiv-X engine with gasoline compression ignition. Last month, Motor Trend dug up a California Air Resources Board document listing the two engines and two transmissions for the North American market. Our continent gets the 2.0-liter four-cylinder mated to a six-speed manual or a six-speed automatic, and a 2.5-liter four-cylinder mated solely to a six-speed auto. The smaller engine and manual transmission are expected to be reserved for Canadian and Mexican buyers. The U.S. likely gets the 2.5-liter, the engine that makes 186 horsepower and 186 pound-feet of torque in the Mazda3 and 187 hp in the CX-5.  Mazda's i-Activ all-wheel drive is predicted from launch, and safety features should include front cross-traffic alert, adaptive cruise control, and driver monitoring linked to a Smart Brake Support system that cuts the reaction time to issue a the driver a brake warning. The CX-30 will share the Mazda stand with the 2019 Mazda MX-5/Miata RF, refreshed 2020 CX-5 and 2020 CX-9 crossovers, the 2020 Mazda 3, and Mazda3 TCR racer. Anyone with some free time at 1:20 p.m. Pacific Time on November 11 is welcome to stream the press conference at Mazda's YouTube channel.

Mazda books first yearly profit in half-decade, NA still a drag

Automotive News reports Mazda has posted its first annual profit in five years. The company made $364.3 million in the last fiscal year, following a $1.14 billion loss the year prior. Operating profit also jumped up by $91.3 million to $572.8 million, thanks in part to a revenue increase of 8 percent to $23.42 billion.
But the news isn't all rays of sunshine. North America continues to be a problem for Mazda where the automaker posted yet another loss. The manufacturer lost $519.1 million last year, up from $427.8 million the year prior. While the launch of the CX-5 helped see US sales increase by 2 percent to 273,000 vehicles, the region as a whole bought up 372,000 units. Mazda had predicted closer to 380,000 units.
Even so, Mazda says it should have North America back in the black by next year, with the company forecasting a sales increase of 11 percent to 415,000 units in the region. That's thanks in part to a boost from the redesigned Mazda6 sedan.