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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]
Sat, 08 Feb 2014Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.
MotorWeek checks out two sides of the '90s Japanese car scene
Sat, Feb 6 2016MotorWeek's Retro Reviews let you feel nostalgic about a huge range of classic cars, and the latest two releases offer a look at two very different sides of the Japanese car market in the 1990s. The video above shows off tuned examples of the Mazda RX-7 and Nissan 300ZX. Check out the clip below to remember the 1997 Honda CR-V, if you want to reminisce about something a little more utilitarian. The RX-7 and 300ZX were among the era's best Japanese sports cars, and these examples' suspension and engine overhauls gave them an extra boost. Peter Farrel Supercars tunes the Mazda, and the vibrant yellow paint and body kit make it look ready for an episode of Initial D. The updated powertrain stands up to the mean styling and gets the RX-7 to 60 miles per hour in 4.5 seconds. The Stillen 300ZX GTZ sports a giant wing, and new turbos take the output to 465 hp. It sprints to 60 in 4.9 seconds. The CR-V sits on the opposite end of the automotive spectrum as the tuned RX-7 and 300ZX, but it's even more important in a historical sense. The Honda (along with the Toyota RAV4 and others) was among the progenitors of today's mega-popular compact crossovers. These early examples set the foundation for offering buyers a utilitarian vehicle in a comfortable package with good fuel economy at an affordable price. The CR-V had some quirky charm, too, like the removable picnic table hidden in the cargo floor. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Mazda reports highest profits in its 94-year history
Fri, 25 Apr 2014We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.