2010 Mazda Mx-5 Miata on 2040-cars

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Let's talk about cars instead of the election | Autoblog Podcast #492

This week's episode was recorded on Tuesday, before the election results came out. So David Gluckman and Mike Austin talk about cars instead. Maybe it will be a nice break for you. Topics include the BMW M3, Volvo S90, Honda's quirky satellite radio DVR, hatchbacks, and wagons. And of course the Miata. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. And please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #492 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 BMW M3 Competition 2017 Volvo S90 2017 Mazda MX-5 Miata Hatchbacks... Wagons! Rundown Intro - 00:00 What we've been driving - 3:40 Listener questions - 30:22 Total Duration: 39:55 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts BMW Mazda Volvo Hatchback Wagon volvo s90

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Next-gen Mazda6 reportedly getting RWD, straight-six it shares with Toyota

Last June, Japan's Best Car magazine laid out what we considered a whopper series of rumors about future Mazda developments. The mag said it had been speaking to a Toyota source on an unrelated matter, and found out that Mazda's work on a straight-six Skyactiv engine was predicated on that engine's use in Toyota Group vehicles, including Lexus models. Car and Driver has apparently consulted its own sources, and in a new report utters many of the same pronouncements as Best Car. The next-generation Mazda6, due around 2022, will molt out of its transverse engines on a front-driver platform, and be the first home for the longitudinally-mounted straight-six on the automaker's new rear-wheel drive "Large Architecture."  The gas-powered Skyactiv-X six-cylinder, a shade under 3 liters of displacement, will get help from a 48-volt hybrid system, and top output could hit 350 horsepower. A second straight-six will come in an oil-burning Skyactiv-D flavor, and PHEVs are certain to eventually factor into the equations. The sheetmetal around the bodywork will draw inspiration from the four-door Mazda Vision Coupe concept that debuted at the 2017 Tokyo Motor Show. Describing a scenario we can only cross our fingers for, C/D writes "there's a chance Mazda will mimic Lexus and put inline-six into both four- and two-door bodies," grabbing another unused concept as a design guide for the latter, the two-door RX Vision concept from the 2015 Tokyo Motor Show. C/D suspects the increasing cooperation between Mazda and Toyota will not only pay the bills for Mazda's sports sedan, but compel the Large Architecture to take a couple of side jobs in Toyota City. C/D writes, "Toyota may adopt the six-cylinder Skyactiv-X for the next-generation Lexus IS and RC." According to the recently leaked dealer report, the next-gen IS could be with us in 2021 as a 2022MY offering. Betting money seems to be on the sedan sticking with Toyota's TNGA platform and Lexus engines until a brand new model shows around 2026, though.