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Why a production Mazda Koeru won't be a Subaru Outback clone

Wed, Dec 9 2015

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

2019 Mazda CX-9 Review and Buying Guide | Fun for the whole family

Thu, Apr 25 2019

The 2019 Mazda CX-9 crossover is the biggest vehicle in the Japanese automaker's lineup, and the only one to offer a third row of seating. It has only one powertrain option, but offers a wide variety of other content across various trim levels. Many folks are drawn to Mazdas for their elegant design, affordability and driving dynamics that are sharper than most, and the CX-9 has all of that to a certain degree even if it's the biggest, most family-oriented one. Still, the CX-9 may be big for a Mazda, but it's one of the smallest in its segment in terms of third-row space and cargo capacity, so it may not be for every family. What's new with the Mazda CX-9 for 2019? Though largely unchanged from when this generation debuted for the 2016 model year, the Mazda CX-9 gets a few small changes for 2019, the biggest of which is the addition of Apple CarPlay and Android Auto compatibility, which is optional on its lowest Sport trim and standard on the Touring, Grand Touring, and Signature. The transmission has been retuned for a smoother, quieter driving experience. Thicker floor mats and headliner further help to make the car quieter. Each trim gets a little something new, too. Sport now offers an optional Sport Package, costing $1,290, with heated front seats, a power driver's seat, heated mirrors, lane-keep assist, adaptive cruise control and automatic emergency braking. Moving up to the Touring trim, the only other change is a frameless rear-view mirror. The Grand Touring trim gets a new 7-inch info screen in the instrument panel, along with new power-folding side mirrors and a 360-degree camera system. The top-level Signature trim gets new badges, rosewood interior trim, and accent lighting in the grille and around the shifter. Along with the new features, the CX-9 increases in price. The Sport trim costs a mere $150 more, the Touring and Grand Touring trims go up by $370, While the Signature jumps $1,050 compared to the 2018 model. What are the CX-9's interior and in-car technology like? The interior varies by trim level, but with Mazda making moves to grab customers from some of the luxury brands on its "path to premium," the higher grades do look and feel like a high-quality, comfortable place to spend time. It's a spacious interior with room enough for a third row. There are some rally nice materials in use, depending on the trim level, including Nappa leather and something called Santos Rosewood.

Weekly Recap: Toyota, Mazda team up to 'make cars better'

Sat, May 16 2015

Toyota and Mazda are teaming for a noble purpose: to "make cars better." That's how the two Japanese automakers termed their partnership, which was announced this week. So what does this actually mean? The companies said they will set up a joint committee to look for areas of cooperation and named safety and the environment as issues they plan to tackle. From a product perspective, it's believed that Toyota is interested in Mazda's Skyactive engine portfolio. In turn, Mazda has its eye on Toyota's fuel-cell and plug-in hybrid technology. While more specifics were not confirmed, the companies said the "agreement will go beyond the traditional framework of cooperation," and it has the potential to be a long-range partnership. "The main purpose of this initiative is to enhance the appeal of our cars," Toyota president Akio Toyoda said at the announcement. Previously, Mazda has licensed Toyota's hybrid tech and assembled compact cars for Toyota in Mexico. Akio Toyoda said these projects "triggered" the automakers to explore further collaboration. Dave Sullivan, product analysis manager for AutoPacific, said the tie-up echoes Daimler's wide-ranging work with the Renault-Nissan alliance. "This could be a well-groomed match due to each having very unique skill sets," he said. OTHER NEWS & NOTES Volvo selects South Carolina for US factory Volvo confirmed this week that it will build its first US factory in South Carolina, with construction set to begin this fall. The company first revealed plans in March, though it didn't announce a site. The plant will have initial annual production of 100,000 units, though the vehicle or vehicles to be assembled were not specified. The factory, located near Charleston, will open in 2018 and ultimately employ 4,000 people. The facility will help Volvo continue its growth strategy, which includes strengthening its presence in the US market, where it wants to sell more than 100,000 cars per year. "Building a plant in the US is a reflection of Volvo Cars' commitment to the US and the key role the US plays in our growth objectives," Lex Kerssemakers, senior vice president, Americas, said in a statement. Ford GT spied on the road The 2017 Ford GT was spotted testing around the Blue Oval's headquarters in Dearborn, MI, this week. The raw body panels were exposed, and they lacked paint or camouflage. It's the first time the GT has been captured on the street after a spring of auto show reveals.