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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda3 five-door vs. Mazda CX-3

As a talking point, it won't rival North Korea, world hunger or Mideast peace, but the ongoing tug between car and crossover continues to resonate in the hallways of Autoblog HQ. And it might also generate some discussion on Mazda showrooms, where the Mazda3 five-door and Mazda's CX-3 crossover are parked within a few feet of each other. Not only do they enjoy proximity on the showroom, but they enjoy/suffer (your choice, depending on POV) pricing proximity on the window sticker. The Mazda3 five-door is the more mature model of the two, having been introduced to a world market in fall 2003. With a commonsense footprint enclosed by almost-organic, upscale sheetmetal, the Mazda3 – especially in 5-door form – punches well above its weight in the still-nascent hatchback category. With a redesign (third-generation) introduced in 2014, along with a more recent refresh, the newest sedan and hatchback merge Mazda's KODO design philosophy with a responsive platform, available 2.5-liter drivetrain and a comfortable – if not expansive – interior. What the Mazda3 5-door (photo at left) does not give you is the crossover's high hip point, despite having ground clearance almost identical to the CX-3 subcompact crossover. And while the stated passenger volume of the Mazda3 and CX-3 is almost identical, those cubes are arranged differently; the Mazda3 offers an interior package more linear, while the CX-3 is more upright. Mazda's subcompact CX-3 (photo at top) is a more recent entry, having been developed from the Mazda2 architecture and hitting the street two years ago. It sits below Mazda's CX-9 and CX-5 in the Mazda pecking order. And it is tiny, on a wheelbase of just 101 inches and offering an overall length of just 168 inches. It is seven inches shorter than the Mazda3, with a wheelbase five inches shorter. The net effect is a more compressed environment for passengers, along with the very real challenge of fitting something inside – such as a bicycle – even when that something has its front wheel removed. In the city, I like the CX-3's compactness, and relatively unrestricted visibility when compared to the Mazda3's overall length and lower seating. But when both are equipped with their six-speed automatics, and the Mazda3 is spec'd with its available 2.5 liter DOHC four, there's almost no comparison in their performance. With that spec the hatchback has Mazda's well-hyped zoom, while the CX-3 makes do with nothing but a 4-cylinder boom.

Refreshed 2017 Mazda 3 and 6 get G-Vectoring Control

Back in June, we told you about Mazda's G-Vectoring Control system, which is an additional layer of unobtrusive cornering assistance to help maintain traction at the limits of adhesion. It's subtle to the point of being hard for a human being to detect, even a Mazda engineer, as we found out driving a G-VC equipped Mazda 6 around Mazda Raceway Laguna Seca. We knew then that the G-VC system would make it to the 2017 Mazda 3 and 6, but now all the details of both mildly refreshed cars are available. Let's start with the Mazda 3, which has a few more changes than its larger stablemate. As is standard industry practice, a mild facelift includes available LED headlights and taillights, a new grille, and a monochrome rear bumper. Inside, the slightly recontoured steering wheel now has available heating and the manual handbrake has been replaced by an electronic one. Fans of handbrake turns will frown, but those handles take up an immense amount of room (relatively speaking) inside the center console. The redesigned center storage bin takes better advantage of that newly freed-up space. Lastly, Mazda claims the 3 is quieter thanks to improved insulation and weatherstripping. The Mazda 6 was just refreshed last year, so the list of changes is even shorter. The larger sedan benefits from similar sound-reducing tweaks as the 3, and the entry-level 6 with a manual transmission now comes with the Mazda Connect infotainment system, a real upgrade from the older non-touchscreen system. One thing that both share is an available full color head-up display, which replaces a functional but ancient-looking monochrome unit. If you've been in a Mazda currently on sale with this old-looking system, you'll really appreciate the way this new one looks. We can't wait to try it out. Both new Mazdas go on sale in September. Pricing isn't available at this time. Related Video: Featured Gallery 2017 Mazda3 Unveiling View 15 Photos Related Gallery 2017 Mazda6 Unveiling View 14 Photos Related Gallery 2017 Mazda3 View 36 Photos Related Gallery 2017 Mazda 6 View 33 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog.com Mazda Hatchback Sedan mazda 3