2008 Mazda Mx-5 Miata Convertible In Red 2.0 4 Cyl 5 Speed Manual Trans Alloys on 2040-cars

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Mazda is going to start restoring first-generation Miatas

Many of the world's premium car companies have in-house restoration shops that help provide parts and complete restorations to owners of classic models from the marques. Ferrari has one, Lamborghini has one, Mercedes-Benz has one. Now Mazda will have one, and it will be focused on the Mazda Miata, also known as the MX-5 in Europe, and the Roadster in Japan. And although some might think the Miata is too new for restoration, remember that it was launched in 1989, so it's closing in on 30 years old. Japanese Nostalgic Car broke the news of the restoration service, which will start accepting applications for restoration service this year, with the first work being done at the start of 2018. Mazda explains on its site (Google Translate is recommended) that owners of first-generation Miatas were telling the company they really wanted to restore and maintain their little convertibles for as long as they could, which is what prompted the company to pursue the service. Before offering it to customers, the company did a trial restoration of an early Miata (Roadster in Japan). Once Mazda starts restorations, it said the services will be tailored to the individual cars. In addition to restoration services, Mazda announced it will also start selling reproduction parts for first-generation Miatas. On the list of parts are new tops, Nardi wood steering wheels and shift knobs, and even the original-style Bridgestone tires. The company also said that it will add more parts later depending on which ones are most in demand. Unfortunately, according to Japanese Nostalgic Car, the service will only be available to owners in Japan for the time being. The service will also only be for first-generation models. But perhaps if the program is successful, and there's demand for other regions and generations, Mazda might expand the service. Related Video: Featured Gallery Mazda Roadster restoration View 10 Photos News Source: Japanese Nostalgic Car, MazdaImage Credit: Mazda Mazda Maintenance Convertible Performance Classics

Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

2014 Mazda3

The Cure For The Common Corolla
I hate the Toyota Corolla. I'm not talking about the new 2014 model; I can't yet judge a car I haven't driven. I'm referring to the current, old-as-dirt sedan. As an appliance, I get why people buy it, but it represents everything that I, as a car enthusiast, dislike. I don't like looking at it, I don't like sitting in it, and I really don't like driving it. There is absolutely no amount of emotion dialed into any part of the Corolla experience and every other vehicle in the segment is a far better choice. But still, somehow, Toyota sells 'em like hotcakes.
Thankfully, there are a lot of people who agree with me. And for folks like us, companies like Mazda exist. This small Japanese automaker places emotion and driver involvement as its top priorities when creating new products, and mostly - especially in recent years - the end results have been great. The new CX-5 crossover is a doll, to say nothing of the rakish and lovely new Mazda6 that launched earlier this year. And let's not forget the Miata...