2007 Mazda Sport on 2040-cars

Auto blog

More head-up displays are coming to a dashboard near you

With the exception of Apple products — $1,000 for a freakin' smartphone? — one great thing about tech is you typically get more for your money with each passing year. This is particularly true with automotive tech: Features like driver assists and surround-view cameras that were once exclusively available in luxury vehicles now come standard even on some economy cars. The same thing is slowly happening with head-up displays (HUD). For example, the 10-inch HUD in the 2018 Toyota Camry is one of the largest and best HUDs I've seen in any car. And a big improvement on the much smaller HUD in the latest Toyota Prius. Mazda is another mainstream brand that offers HUDs in several of its vehicles. But instead of embedding expensive components in the dash and using a special windshield, the HUDs in the Mazda3 and Mazda6 use a thin plastic lens that folds down when not in use. MINI has a similar solution, but this low-cost approach has limits in terms of size and position of the images compared to traditional HUDs that use the windshield as a screen. We're also starting to see similar lens-based aftermarket options that can be added to any car. Last year I tested a portable HUD called Navdy that taps into a car's OBD-II port to provide info on speed and RPM and uses built-in GPS and Google Maps to show the surrounding area, display speed limits and route you to your destination. Navdy also connects to an Android or iOS smartphone via Bluetooth to display data from phone calls, texts and music playing on a connected device, and it's simple to use and easily visible in almost any lighting condition. While Navdy is still available online, late last year the company ran into financial difficulties, and product support has been halted. I recently tested a new portable HUD called Hudly that's not quite fully baked and falls short of Navdy because it doesn't tap into an OBD-II port. Since a companion smartphone app for Hudly isn't scheduled to launch until next month, for now it only mirrors what's on a smartphone. So it can be used for nav and other apps, and its features are very limited. Between automakers adding HUDs in more reasonably priced cars and the aftermarket filling in the gaps for existing vehicle owners with add-ons, the technology is becoming more prevalent and affordable. And it's also getting better.

2020 Toyota Yaris hatchback is basically the Mazda2 hatchback

The Toyota Yaris line in the U.S. has been really weird, what with the hatchback coming from Toyota, and the sedan coming from Mazda a rebadged Mazda2. For 2020, the Toyota Yaris line is still weird, but at least its consistent as the hatchback is also a rebadged Mazda2. And as far as styling is concerned, that's all there is to say. The front bumper is the the same angry catfish face as the Yaris sedan, and everything rearward comes from the Mazda2 that's available overseas and in Puerto Rico. The interior is the same as the Mazda2, and very similar to the Mazda CX-3. The switch to the Mazda platform has added 0.3 cubic-feet to the cargo space over the old Toyota version. Under the hood is the familiar 1.5-liter inline-four making 106 horsepower. Disappointingly, the only transmission available will be a six-speed automatic, whereas the current sedan is available with a six-speed manual transmission. But having six speeds is a massive improvement over the outgoing Yaris's ancient four-speed automatic. Fuel economy hasn't been announced, but expect it to get close to the Toyota Yaris sedan's 32 mpg in the city and 40 on the highway. This will be another improvement over the old Yaris hatch's 30 mpg in the city and 35 on the highway. Unlike the sedan, the new Yaris hatch will only be offered in LE and XLE trims, leaving out the base-level L. Every version of the car gets alloy wheels, heated side mirrors, fog lights, keyless entry with push-button start, automatic emergency braking and an infotainment system with seven-inch touchscreen and Apple CarPlay and Android Auto. Moving up to XLE adds leatherette upholstery, leather-wrapped steering wheel and shifter, automatic climate control and automatic LED headlights. Pricing and availability haven't been announced, but it will likely go on sale later this year with a starting price around $17,000 like the Yaris LE sedan.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.