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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda recalling 88k vehicles for ECU glitch

Need a break from news about the General Motors ignition switch recall? This Mazda recall should serve as a nice change of pace. It involves 88,000 cars across the globe, and focuses on the brand's three most recent (and important) models - the Mazda3, Mazda6 and CX-5.
The issue rests with Mazda's new i-ELOOP regenerative braking system. Apparently there's a problem with the ECU program that monitors whether a capacitor in the regen system is working. Acceleration is affected, and in severe cases, the engine could stall. There have been no mention of accidents or injuries due to the issue, and the glitch itself can be cured by an ECU reflash.
As i-ELOOP is a fairly new system for Mazda, particularly in the US, the total number of affected models is rather low, with just 6,500 US cars affected. Europe is hit hardest, with 38,000 models while Mazda's home market of Japan adds 27,600 cars and crossovers. Affected models were built between October 2012 and January 2014.

Fiat 124 spied with top down

With fall officially here, the days are rapidly running out for much of the country to put the top down and enjoy a convertible. Fiat apparently wants to take advantage of the good weather while it lasts, given these fresh spy shots of the 124 Spider testing with the roof down. In terms of styling, these photos show the droptop with an extremely similar look to the ones from July. The roadster still appears to have rounded headlights and a wide grille up front, which the kidney-shaped cladding does nothing to hide. The hood bulge continues to be there, too, and so is the spiderweb-pattern camouflage. However, these new shots let us check out the roll hoops that are visible with the top out of the way, and we even get to see the manual roof in operation. Also, note there are now dual exhausts at the rear, rather than the quad tips from before. Underneath all this camo and cladding, we know that the 124 Spider shares underpinnings with the new Mazda MX-5 Miata. The engine remains a mystery, but competing rumors suggest the 1.4-liter turbocharged four-cylinder from the current 500 Abarth or the 1.7-liter turbo four from the Alfa Romeo 4C. Thankfully, an answer might not be too far away because the roadster is mooted to debut this year, possibly at the Los Angeles Auto Show in November. With the latest Miata receiving high praise from critics, the motoring world soon gets to find out whether Fiat can find any room for improvement. Related Video: