2006 Mazda Mitia Mx5 on 2040-cars

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J.D. Power dependability survey is out, but you shouldn't depend on it

J.D. Power has just released its latest automotive dependability survey, which of course has usual suspects Buick and Lexus ranking high. Those are safe and solid findings, surely. But when you look a little closer, there are curiosities. Our Consumer Editor, Jeremy Korzeniewski, offered an explanation a couple of years back for why this survey should be viewed with a degree of skepticism, and his take is worth a re-read. What jumped out at Jeremy were the relatively low spots assigned to Mazda, Subaru and Scion among the ranking of makes. Back in 2016 when he wrote his piece, they were ranked 21st, 23rd and 24th respectively. In this year's survey, Mazda ranks 15th and Subaru 26th, both below the industry average of 142 reported problems per 100 vehicles. (And Scion, of course, is in car-brand heaven.) Now, part of what is going on here is surely the fact that all automotive brands are producing dependable vehicles compared with years gone by, so the degree of variance between the best and worst on the list is not as great as it once was. "For the most part, automotive manufacturers continue to meet consumers' vehicle dependability expectations," Dave Sargent, a J.D. Power vice president, said in a statement. "A 9 percent improvement is extremely impressive, and vehicle dependability is, without question, at its best level ever." That said, when a brand like Subaru, regarded by many as mechanically bulletproof, ranks 26th, it leaves people who know cars scratching their heads. Something there does not compute. The problem, as Jeremy pointed out, is one of methodology: When he wrote his piece, there was no weighting assigned to the problems reported in the survey. And that still appears to be the case. Therefore, a problem with an infotainment system or a loose piece of trim is deemed as serious as a blown engine or leaky transmission. (And yes, infotainment is still the biggest problem across the board.) Jeremy's point: If the categories of problems were weighted, you'd see a different picture. When you look at the Consumer Reports brand rankings (subscription required), you get a very different picture. in CR's rankings, Subaru is No. 6 among brands, which, well, sounds a lot more like it. CR singles out the redesigned 2017 Impreza as a car with some new-model problems. (The BRZ had the fewest.) The two surveys jibe a little more closely when it comes to Mazda, which CR ranks 12th, a drop of six places from previous-year rankings.

Best and worst car brands of 2022 according to Consumer Reports

It's that time again, Consumer Reports this morning lifting the curtain on its 2022 Annual Car Brand rankings and its 10 Top Picks in the car, crossover, and truck category. Drumroll, please: This year, Subaru climbs two spots to claim the winner's circle, having come third the last two years. Last year, Mazda climbed three spots from 2020 to take the crown. This year, Mazda slipped to second, BMW taking the last spot on the podium, also a one-spot drop from 2021. Six automakers in the top 10 hailed from Japan, which is one more than last year, and five luxury makers occupied the top 10, which is two more than last year. And South Korean representation didn't crack the top this year, after Hyundai managed tenth last year. The seven makes after BMW are: Honda, Lexus, Audi, Porsche, Mini, Toyota, and Infiniti.  The magazine and testing concern says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CR’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." The domestics also took steps back among the 32 OEMs ranked on the 2022 card. Chrysler and Buick were the domestic carmakers who made last year's top 10 in eighth and ninth, respectively. This year, Buick dropped to eleventh, Chrysler to thirteenth. Dodge went from fourteenth to sixteenth. CR continues to ding Tesla's yoke steerer, the not-exactly-natural handhold responsible for the electric carmaker going from sixteenth last year to twenty-third this year.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.